Offer classes, services, workshops, or other events with the right feature for your business needs.

You can promote and offer classes, services, workshops, and other events on your site. There are a few ways to create and manage them, depending on your business needs and how you want visitors to book or pay: service products, appointments, or events.

This guide reviews the differences, best practices, and other things to consider when adding an event or service to your site.

To compare options, see the Feature comparison table.

Tip: To make any service, appointment, or event more exclusive, add it to a member site.

Service products

Service products are classes, consultations, events without physical tickets, or other services you can offer through Squarespace Commerce. You can sell service products as one-time purchases or subscriptions. They display on a store page, and visitors can browse and shop as they would on an online store selling physical items.

Service products work well for classes and events that are free or require payments but don't have to be booked at specific times at checkout.

Selling service products requires connecting to a payment processor. Like other commerce features, they're available on the Website Business plan and higher. To learn more about setting up an online store, visit Getting started with Squarespace Commerce.

Here's how a service product might look on your site:

Appointments

Appointments are services you can offer in Acuity Scheduling, our integrated online booking feature. Clients can book appointments and classes on your site through the scheduling block or on a separate scheduling page. 

Appointments work well for services and classes that need to be booked for specific times or recur as part of a series. You can accept payment for an appointment when the client books, hold their card to charge later, or make the service free.

Acuity is an add-on subscription to any Squarespace site, with different billing plans depending on what you need. You can start with a free trial.

Here's how a scheduling block might look on your site:

Events

Events appear as a list on an events page or as a calendar in the calendar block. The events page is a great way to display concerts, meetings, book tours, or any special events you want to promote. 

Events pages work well for events that happen at specific times but don't require reservations, tickets, or purchases through your site. Events are also a good option if you want to add a traditional calendar to your site. Events pages are included in all plans.

Here's how an events page might look on your site:

Feature comparison

To compare the most common features of each option, use the table below.