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How blog tags and categories appear in search

Each tag and category you add to a Blog Page automatically creates a page of filtered results. Links to these filtered pages can appear in search results.

Filtered page URLs

When you click a tag or category link on your site, the filtered page that appears has a static URL, like this:

examplesite.com/blog/category/dogs

examplesite.com/blog/tag/labradoodle

  • This URL appears in your site map, and can appear in search engine results, depending on what visitors search for.
  • You can hide static URLs from search and your sitemap.
  • Currently, only Blog Pages have static URLs. All other collections, and Blog Pages in discontinued templates, have dynamic URLs.

Old links may have dynamic URLs

In the past, filtered blog pages had dynamic URLs, like this:

examplesite.com/blog?category=dogs

examplesite.com/blog?tag=labradoodle

  • Dynamic URLs are less likely to rank highly in search results.
  • If you linked to dynamic URLs in the past, the links will continue to work. The filtered page of results is the same as the static URL. The only difference visitors see is the URL in the browser bar.
  • If you're linking to a tag or category filter on your site or another platform, we recommend using the static URL. This version is easier for visitors to understand, and linking to it may have a small positive impact on SEO.

Hide static URLs

To hide filtered pages' static URLs from search engines and remove them from your sitemap:

  1. Open Page Settings for that Blog Page.
  2. Click the SEO tab.
  3. Use the Hide from Search Engines section to choose your settings. To hide the blog landing page and blog posts from search engines as well, check All pages in this collection.

By default, tags and categories are visible.

Are filtered pages seen as duplicate content?

While search engines sometimes flag duplicate content that looks malicious or deceptive, like identical pages on different domains, filtered views of tags and categories are a regular feature on the web, and aren't seen as suspicious. We also add special code (a canonical metadata tag) to tell search engines that the static URL is the one they should index.

For more information on duplicate content, see Google's documentation.

Filtered page display by template

The filtered page of results for each blog tag or category takes the same style as your blog landing page. The same number of posts appear on the filtered page as you chose in Blog Page Settings.

The filtered page may list the tag or category at the top, depending on your template. Here's how it looks in Brine:

brine-filtered-page.png

Here's how that text displays in these template families:

Template family Filtered Blog Page text

Adirondack

  • "Filtering by Category:" or "Filtering by Tag:"
  • Style follows body text

Avenue

  • No text

Aviator

  • "Filtering by Category:" or "Filtering by Tag:"
  • Style follows Heading 3 font, meta text color

Bedford

  • Category or tag name displays above all posts.
  • Style follows Page Link color, Nav Link font

Brine

  • "Posts in" or "Posts tagged"
  • Style follows body text

Farro

  • No text

Five

  • No text

Flatiron

  • No text

Forte

  • "Articles in" or "Articles tagged"
  • Font style follows body text. The "Articles..." text follows the body text color. The category or tag follows the Headings Color.

Galapagos

  • "Filtering by:"
  • Style follows Heading 2

Ishimoto

  • "Articles in" or "Articles tagged"
  • Style follows body text. The category or tag is bold.
Momentum
  • No text

Montauk

  • No text

Native

  • No text

Pacific

  • No text

Skye

  • "All in" or "All tagged"
  • Style follows Title color, List Title font

Supply

  • Category or tag name displays above all posts.
  • Style follows Heading font and color

Tremont

  • "Posts in" or "Posts tagged"
  • Style follows body text

Wells

  • "Articles in" or "Articles tagged"
  • Style follows body text.

Wexley

  • No text

York

  • "Posts in" or "Posts tagged"
  • Style follows body text
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How blog tags and categories appear in search