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Adding your business name and address

In the Business Information Settings panel, you can add contact information, hours, and the Tax Registration ID for your business.

The following information may display to visitors and customers:

  • Business name and business address - Displays on invoices and the footer of email campaigns and Commerce email notifications.
  • Tax registration - Displays on invoices.
  • Contact phone number, physical location, contact email, and business hours - Displays on your site in some templates, and can display in a Mobile Information Bar.

Although these fields are optional, if you sell products on your website, we recommend you add at least your business name and business address. This guide reviews common questions, including what to do if you don't have a business name or business address yet.

Note: This guide offers general guidelines and suggestions. We recommend speaking with a professional to determine the legal implications for your business.

Why should I add this information?

Adding your business name and address helps build credibility with customers, and can help emails, like Email Campaigns and order and shipping confirmations, avoid spam filters. In addition, including this information may help you meet legal requirements, such as the FTC CAN-SPAM Act.

I don't want to share my address

For your business address, you should include a valid physical postal address. If you don't have a business address you feel comfortable sharing (for example, if you work from home), there are a few options.

One option would be to purchase a PO Box, which is a mailbox located within a post office. Since the address of your PO Box is separate from your personal contact information, many people consider this a good investment.

If you aren't able to purchase a PO Box, here are a few options that have worked for other people. For any of these suggestions, ensure you have permission to use the address and receive mail there:

  • Creative space - If you're affiliated with a studio, office, or other shared space.
  • Gallery or store - If you sell your items somewhere with a physical address.
  • Third party - If there's a person, such as an agent or business manager, who represents you professionally.
Note: Avoid using a fake address, as this may violate legal requirements such as the CAN-SPAM act, which could result in penalty fees.
Tip: Ensure you're filling out the Business Address field. The Physical Location field is a separate, optional feature that can display on your website. You can use the same address for both.

My business doesn't have a name

A name helps customers remember your brand and search for you on the web and in their email archives. Although it's best to include a legal business name, you can leave this blank if you don't have one yet.

Once you've chosen a business name, add it in Business Information Settings.

Tip: If you're in the United States, the U.S. Small Business Association has suggestions for registering your business name.

Can I add additional information to my emails?

You can create a custom header and footer for your Order emails. This is a great way to add a personal touch and match your emails to your brand.

Email campaigns are fully customizable.

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Adding your business name and address