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SEO and Squarespace overview

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. While the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently, we build all known SEO best practices into every Squarespace site.

What Squarespace does for SEO

We’ve hosted millions of websites for over a decade. We’ve used this experience to implement various strategies to help your site appear in search engine results. Squarespace has the technical side covered for you — there's no need to search for plugins or get under the hood. Here are some SEO-friendly features built into every Squarespace site:

Site map

Squarespace automatically generates and links a proper sitemap.xml, which enumerates every URL and image metadata on your site with proper priority for perfect indexing even if you use a Javascript-heavy template. For more information, visit Your site map.

SSL certificates

Squarespace offers free SSL certificates for all Squarespace Domains and third-party domains connected to a site. Google has announced that SSL-secured websites may receive a minor ranking boost.

Clean HTML Markup

Squarespace produces pages with clean HTML markup that is indexable by search engines. There’s no need to to add <h1> and <h2> tags in HTML. Just select a Heading style, and those tags are created for you.

Automatic tagging

Images contain proper <alt> and <title> tags, improving search engine indexing. All meta tags for pages and <link> tags for RSS feeds are automatically generated. Image descriptions are converted to <alt> tags.

Clean URLs

All primary pages on your site contain clean URLs that are easily indexed and read.

Automatic redirects

If you have multiple domains, Squarespace will redirect users and search engines to a primary domain and use rel="canonical" to fix these references. To learn more, visit Multiple domains and SEO.

If you use a custom domain as your primary domain, this prevents your built-in from appearing in search results.

Search engine and page descriptions

Squarespace includes a field for editing your site’s search engine descriptions. These might appear below your site title in search results depending on the search terms used.


AMP, or, Accelerated Mobile Pages, creates lightweight versions of web pages to help them load faster on a mobile device. AMP works with Google to prioritize results in mobile searches.

Built-in mobile optimization

Google recently updated their technology to give mobile-optimized sites a higher priority. We’ve anticipated the importance of mobile since the original introduction of Squarespace 6 back in 2012, where we mandated that all templates have a unique style on mobile devices. We’ve scanned all Squarespace 7 templates using Google’s Mobile-Friendly Testing Tool and can say that all our templates passed the test with flying colors.

Today, mobile-friendly sites are search-engine friendly sites. As long as you don’t disable your mobile style or overload your site with too much content, your site is ready to be found in mobile searches.

How to use Squarespace’s SEO-friendly tools

This video is an excerpt from our Next Steps with Squarespace Series.

All Squarespace templates are built for clean indexing by search engines. However, your content and how you use these features are up to you. For more on Squarespace’s SEO-friendly features and how to use them, visit Increasing your site's visibility to search engines.

Before you begin, please note that SEO strategy falls outside of the scope of Squarespace support. Given that search engines have complex algorithms that power their technology and everyone’s marketing needs are unique, we’re unable to provide specific SEO advice to our customers.

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SEO and Squarespace overview