Note: While our most popular guides have been translated into Spanish, some guides are only available in English.

Physical products

Physical products are merchandise, apparel, and other physical goods you sell and ship to customers.

If you sell physical products, you'll need to add at least one shipping option to your store. You can add tracking numbers to email notifications so customers can track their shipments.

You can sell a physical product as a one-time purchase or a subscription.

Tip: For ebooks, .mp3s, and other digital downloads, visit Digital products. For events, classes, and services, visit Service products.
Commerce is a premium feature available in Business and Commerce plans.

Step 1 - Choose the product type

When adding a new product, click Physical.


Step 2 - Edit the product information

Note: We recently updated the product editor, so the steps in this guide might not match what you see on your site. You can switch to the new product editor at any time, or follow the steps in Using the classic product editor if you aren’t ready to switch.

Use the NameDescription, and Image fields to add information for your product.


Click Add images or drag and drop images from a folder on your computer to add images for the product. You can add multiple images.

Note: Multiple images will display as thumbnails. To add a unique image for each variant, visit Adding basic product variants.

Step 3 - Set pricing and stock levels

Under Pricing and Inventory, set the product's regular price, sale price, quantity, and SKU. To enable a sale, switch the toggle on beside On Sale. To give the product an unlimited quantity, switch the toggle on beside Unlimited quantity


Step 4 - Add product variants

Variants are used to create additional options for a product, like different colors, sizes, or designs. To add variants, scroll to Variations and click Add. For detailed steps visit Adding product variants.

After adding product options and variants, return to the main product editor and click Edit all to customize:

  • Image - Add a variant image, which will display when customers select the variant from the drop-down menu on the product details page.
  • SKU - This is the inventory identifier for your product. Squarespace creates one automatically, but you can change it to a SKU that matches your inventory scheme. SKUs must be 20 characters or fewer. 
  • Units - The number of units available with an option to set an Unlimited stock value.
  • Price - Set the price customers will pay for the product with additional options for sale pricing.
  • Sale price - Set the price customers will pay when then product is on sale.

Step 5 - Add tags and categories

Scroll down to Organization and click Add beneath Categories and Tags to organize your products with tags and categories.Categories_Tags.png

Adding categories to your products automatically creates category navigation on your store pages. The style of this navigation varies by template. To learn more, visit Organizing products.

Formatting tips:

  • Tags must be 80 characters or fewer.
  • Categories must be 25 characters or fewer.
  • Tags and categories are case-sensitive. For example, entering Apples, apples, and APPLES creates three tags or categories.
  • Tags and categories appear in alphabetical order.

Add product weights and dimensions (optional)

Set weight and dimensions for a product to ship using carrier calculated shipping and depending on weight shipping in the Advanced shipping section. You can set the weight and dimensions for each variant.


When adding product weights and dimensions, you'll see an error if your product is larger or heavier than your shipping carrier's package size limits. To resolve this, see Selling large or heavy products.

Create a subscription (optional)

If you're eligible, you can sell the product on a recurring basis. Click Subscription and customize the subscription renewal details. Customers who buy subscription products save their billing and shipping information, and are charged automatically when their subscription renews. To learn more, visit Subscription products.



Hover over Done and click Save & Publish to publish the product to your store page. This sets the product as available for purchase.

Tip: If you're adding a product that isn't available for purchase yet, click Save (but not Save & Publish) to keep the product Hidden until you're ready to list it. For more information, visit Editing products.


To sell physical products, set at least one shipping method for your store. To learn more, visit Setting up shipping rates.

Note: Shipping methods can't be assigned to specific products at this time.

Additional options

Beyond the basics, you can add more to your product for further customization, including detailed descriptions, a custom form, images, and custom buttons. To learn more, visit Adding additional information to products.

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Physical products