Note: While our most popular guides have been translated into Spanish, some guides are only available in English.
Adding a newsletter subscribe option to checkout

You can encourage customers to subscribe to a newsletter at checkout by connecting it to Email Campaigns or a Mailchimp account. This adds a Join our mailing list checkbox below the email field on your checkout page.

The subscribe option is a great way to build your mailing list, increase customer loyalty, and encourage repeat purchases.

Watch a video

Step 1 - Create a list

To start, create a mailing list in Email Campaigns or Mailchimp. This lets you store subscribers' information in a specific mailing list.

Email Campaigns

If you use Email Campaigns for newsletter storage, visit Building mailing lists to learn how to create a list.

You can also skip this and connect to the default list in the next step.

Mailchimp

If you use Mailchimp for newsletter storage, you'll need to create a new, empty audience in Mailchimp. visit Mailchimp's documentation to learn how to create a new audience.

Step 2 - Connect your account

To connect to Email Campaigns: 

  1. In the Home Menu, click Commerce, then click Checkout
  2. Scroll down to Mailing lists, and click Select a mailing list
  3. Click Squarespace Campaigns.
  4. Click the Select a list drop-down menu to choose a mailing list to store submissions. If you haven't built a mailing list yet, visit Building a mailing list to set one up. 
  5. Under Checkbox label, customize the text that prompts customers to subscribe. 
  6. Click Save

To connect to Mailchimp: 

  1. In the Home Menu, click Commerce, then click Checkout.
  2. Scroll down to Mailing list, and click Select a mailing list.
  3. Click Connect other services, then click Mailchimp.

Adding_a_newsletter_subscribe_option_to_checkout.png

  1. Log in using your Mailchimp username and password.

  1. Select an audience from the drop-down menu.

Step 3 - Enable or disable automatic opt-ins (Mailchimp only)

If Mailchimp is your storage option, customers will automatically opt into your newsletter at checkout by default. To disable automatic opt-ins, uncheck Require double opt-in after subscribing.

Certain merchants may need to uncheck this option to comply with local laws and regulations, such as anti-spam regulations. Canadian merchants can learn more by visiting Tips for Canadian merchants.

Note: Squarespace doesn't provide specific advice on laws or requirements applicable to your site or business.

Step 4 - Save

When you're finished, click Save.

Your customers will now see a Subscribe to our email list checkbox below the email field on the checkout page.

Store__Secure_Checkout.png

Next steps

There are other ways to grow your subscriber list and engage your customers.

Was this article helpful?
96 out of 123 found this helpful
Adding a newsletter subscribe option to checkout