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Verifying your site with Google Search Console

Google Search Console (previously Google Webmaster Tools) is a free service that helps you manage your site's presence in Google search results. Through Google Search Console, you can request that Google index your site, meaning changes you've made will show up in search results sooner.

After connecting Google Search Console, you can check Analytics to see which keywords visitors are using to find your site.

Before you begin

  • Remove your site-wide password or page password on your homepage if either are enabled. Passwords prevent Google from indexing your content.
  • If you have a third-party domain, it must be connected properly. For best results, we recommend waiting 72 hours after you connect your domain before you verify it with Google Search Console.
  • Verification with Google Search Console won't work on trial sites because trial sites are hidden from search engines. If your site is in trial, publish your site before continuing.
  • A Google account is required to sign up for Search Console. You can create one here.
  • For help adding keywords to your site, visit Adding keywords for SEO.

Connect your Google Search Console Account

Follow these steps to verify your site with Google Search Console:

  1. In the Home Menu, click Settings.
  2. Click Connected Accounts.
  3. Click Connect Account.
  4. Click Google Search Console.
  5. Log into the Google account you want to connect to your site. If you have multiple Google accounts, ensure you select the correct one.
  6. Click Allow.

How Google Search Console verifies your domains

Google Search Console verifies your site’s primary domain. This can be your built-in Squarespace domain (example.squarespace.com) or a custom domain (example.com) managed by Squarespace or a third party. Custom domains must be active and properly connected.

Depending on your Secure SSL setting, Google Search Console will verify both the http:// and https:// versions and add the primary version to Google Search Console. Google Search Console is able to use this information to assign search traffic to your primary domain.

View popular keywords

After connecting to Google Search Console, you can view your top keywords in the Google Search Keywords panel. It may take up to 72 hours for keyword analytics to appear.
To view more analytics, you can log into your Google Search Console account at https://www.google.com/webmasters/tools.

Index your site (optional)

One of the primary uses for Google Search Console is requesting Google index your site. This asks Google's bots to review your site and helps Google update search results with your new content.

You can request Google index your site using multiple methods. If you contact us about updates not appearing in search results, we'll likely recommend one of the following processes. To learn more, review Google’s documentation.

Note that after making your request, your site may not appear in search results immediately. You might need to wait some time for Google to process the request, then crawl and index the page. As a note, Google relies on a complex algorithm to update site information, so we can’t guarantee Google will index all your changes.

Use the URL Inspection tool

With the URL Inspection tool, you can submit individual pages URLs to Search Console. Use this method if you only have a few pages on your site, or if you’ve added new pages to your site that Google hasn’t indexed yet.

  1. On the Google Search Console dashboard, select the site you’d like to index from the property menu in the top left corner.
  2. Click URL inspection.
  3. Enter the full URL of a page that hasn’t been indexed and press Enter or Return.
  4. Click Request Indexing.
  5. Repeat for any additional page URLs.

Submit a sitemap

By submitting a sitemap, you provide Search Console with your site’s publicly available page URLs and image metadata. All Squarespace sites automatically generate a sitemap. Visit our guide on sitemaps to learn more about sitemaps in Squarespace.

  1. On the Google Search Console dashboard, select the site you’d like to index from the property menu in the top left corner.
  2. Click Sitemaps.
  3. Under Add a new sitemap, type sitemap.xml.
  4. Click Submit to request Google index your site.

Use the old Search Console

Note: Google recently released a new version of the Search Console interface. To switch to the old version and use these steps, click Go to the old version in the bottom left of the dashboard. To return to the new version, click Use new Search Console at the top of the dashboard.
  1. On the old Google Search Console dashboard, select the site you'd like to index.
  2. On the left dashboard, click Crawl and then click Fetch as Google, which appears as a child menu item below Crawl.
  3. Leave the text box blank and leave Desktop selected in the drop-down menu.
  4. Click Fetch to see the HTTP response Google received from your page.
  5. Click Request Indexing next to your results.
  6. Check Crawl this URL and its direct links. You can submit up to 10 of requests of this kind per month.
  7. Click Go.

Crawl errors

When verifying your site with Google Search Console, you'll see a message showing that parts of your URL are restricted by robots.txt. This is completely normal. We ask Google not to crawl these pages because they’re for internal use only or display duplicate content that can count against a site's SEO.

To learn more, visit Google Search Console robots.txt crawl errors.

Note: Google Search Console is an advanced third-party service. Squarespace can support you in completing this verification process, but is unable to offer general help on using Google Search Console. For more help, visit Google's documentation.
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Verifying your site with Google Search Console