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RSS Subscribers Analytics

Your site includes built-in RSS feeds for Blog Pages and other collections. In Analytics, RSS Subscribers estimates the total amount of traffic that your RSS feed(s) receives in a selected time frame.

We track RSS subscribers using a combination of two sources:

  • The number of unique visitors to your RSS feed URLs
  • Any data we receive from feed readers that act as proxies for multiple subscribers

Since RSS feed readers use varying forms of technology, the RSS count is an estimate and may contain inaccuracies.

The RSS Subscribers panel is available in all plans.

Review the RSS Subscribers panel

In the Home Menu, click Analytics, and then click RSS Subscribers.

Note: The value we display for monthly or weekly RSS subscribers is an estimation, and might not equal the sum of your daily values. The values are based on data we gather from RSS feed readers (like Feedly or Flipboard), which often represent multiple subscribers.


Click the drop-down menus at the top of the graph to filter results.

  • Click the drop-down menu on the top-left if you have multiple blogs or RSS feeds on your site. Every Blog Page on your site has its own RSS feed. You can also view all.
  • Click the drop-down menu on the top-right to filter by a built-in date range or a custom range.
  • Click the Daily drop-down menu to change the time scale. Time scale options depend on the number of available data points.
  • Custom date ranges show data starting from the earliest Sunday (weekly) or first of the month (monthly) in the range. For example, if your range starts on Friday November 23, the weekly graph shows data from Sunday November 25th on, and the monthly graph shows data from December 1st on.


For podcasters using Squarespace

Traffic from Apple Podcasts is included as traffic to your podcast’s RSS feed. Note that this doesn’t measure your podcast subscribers - it’s only a measure of traffic.

If you replaced your default RSS URL

If you replaced your default RSS URL through a service like Feedburner, how the service processes data can affect its accuracy.

If a service makes a request from the RSS feed for each new subscriber, or when a subscriber checks for updates, this should be fairly accurate. However, if the service makes batched requests and displays that same information to all subscribers, we can't guarantee precise accuracy. We’re unable to provide detailed support for these third-party services.

Daily vs. other values

Daily values may not exactly match Weekly and higher values for a couple of reasons:

  • The RSS count is an estimate based on unique IP addresses and information from feed readers serving multiple subscribers.
  • Weekly, Monthly, and Yearly time frames process the numbers differently to provide a more accurate estimate for longer time periods.
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RSS Subscribers Analytics