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RSS Subscribers Analytics

Your site includes built-in RSS feeds for Blog Pages and other collections. In Analytics, RSS Subscribers estimates the total amount of traffic that your RSS feed(s) receives in a selected time frame.

We track RSS subscribers using a combination of two sources:

  • The number of unique visitors to your RSS feed URLs
  • Any data we receive from feed readers that act as proxies for multiple subscribers

Since RSS feed readers use varying forms of technology, the RSS count is an estimate and may contain inaccuracies.

This panel is available in the Website and Commerce plans.

Review the RSS Subscribers panel

Open RSS Subscribers

Filter results by feed or all

Click the tabs at the top of the graph to filter results if you have multiple blogs or RSS feeds on your site. Every Blog Page in Squarespace has its own RSS feed. You can also view all.

Tables and graphs

You may need to scroll down to see all of the data.

  • The graph shows new RSS subscribers over time. This is a representation of new subscribers, not a cumulative chart of total subscriber growth. Hover over any point in the graph to see specific data for that time.

  • The table below the graph shows a breakdown of the number of visits to your RSS feed by the selected time filter.

  • The Feed Readers section below the table shows estimated percentage breakdown of which feed readers people are using to subscribe to your site.

Key terms


Subscribers represents the number of times an RSS feed or post within the feed was accessed in the selected time filter. It doesn’t represent the actual number of subscribers to your RSS feed.


Individual represents specific visits to your site’s RSS feed URL. It can also include instances where we can’t detect a visitor’s specific feed reader.

For podcasters using Squarespace

Traffic from iTunes is included as traffic to your podcast’s RSS feed. Note that this doesn’t measure your podcast subscribers - it’s only a measure of traffic.

If you replaced your default RSS URL

If you replaced your default RSS URL through a service like Feedburner, how the service processes data can affect its accuracy.

If a service makes a request from the RSS feed for each new subscriber, or when a subscriber checks for updates, this should be fairly accurate. However, if the service makes batched requests and displays that same information to all subscribers, we can't guarantee precise accuracy. We’re unable to provide detailed support for these third-party services.

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RSS Subscribers Analytics