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Abandoned Cart Recovery

With Abandoned Cart Recovery, you can automatically send reminders to customers who add products to their cart and leave without completing an order. The email is automatically sent 24 hours after a cart or checkout is abandoned so you can stay in touch while your store is still fresh in shoppers’ minds.

This guide explains how to customize your Abandoned Cart Email and how we identify checkouts as abandoned. After setting up the email, you can track abandonments and recovered revenue in Analytics.

Abandoned Cart Recovery is available on the Advanced plan.

How Abandoned Cart Recovery works in Squarespace

  • An email is automatically sent 24 hours after a cart or checkout is abandoned.
  • You can customize the email’s subject, message, header, and footer to match your brand.
  • The email includes a Complete Your Order button that links to a Review Cart page.
  • The email is disabled by default, so we’ll never send your customers unwanted emails without your permission. Customers can opt out from future Abandoned Cart emails.

Customers logged into their Customer Account will receive an Abandoned Cart notification if they abandon a cart with at least one product in stock. Other customers will receive an Abandoned Cart notification if all of these are true:

  • They enter an email address at checkout.
  • They close the checkout page without completing the purchase.
  • At least one product in the cart is in stock.
  • If a customer closes the checkout page and then returns to complete their purchase in the same browser before the email is sent, we won’t send the email.
  • The Abandoned Cart notification isn't sent for subscription products.

Additional information

  • No other information (like name or credit card) is required or stored. If an abandoned customer returns to their shopping cart, they’ll re-enter this information.

Step 1 - Enable the feature in Checkout settings

  1. In the Home Menu, click Commerce, and then click Checkout.
  2. Check Enable Abandoned Cart Emails.
  3. Click Save.


Note: The Abandoned Cart email won't send to visitors who abandoned their carts before you enabled the feature.

Step 2 - Review and customize the email content

  • In the Home Menu, click Commerce, and then click Customer Notifications.
  • In the Customer Notifications panel, select Abandoned Cart Recovery.

The Abandoned Cart Recovery panel will open, where you can preview and customize most of its default content:

  • Subject Line - The default subject line includes your site title (set by the %s variable). You can delete or move this and add custom text. For example, the default subject is “YOUR SITE TITLE | Your cart is waiting for you,” but you can change it to “Come back to YOUR SITE TITLE!” or “Did you forget something?”
  • Title - Use a combination of custom text and the %s variable (your site title). For example, the default title is “Your cart is waiting for you,” but you can change it to something like “Your cart misses you” or “These products are selling out soon.”
  • Message - Use text, HTML, and JSON variables to customize the body of the email. To use JSON variables, place them inside curly brackets, like {customer.firstName}. This is a great place to manually add discount codes if you want to add them to this email.

The email includes this standard information:

  • Summary of items in the customer’s cart - Automatic information about the customer’s saved items, including product names and thumbnail images for a visual reminder.
  • Complete Your Order button - Leads to the Review Cart page with the customer’s items.
  • Your primary domain
  • Your business name and address
  • An opt-out message and link

As you make changes, a preview of a live email populates to the right. Here's an example of a customized email:

When you're finished, click Save. The email is now enabled.

Tip: Customize the standard header and footer in all Commerce notifications.

Note: We recommend having coding knowledge before customizing order emails with HTML and JSON. While Squarespace's Customer Care team can help with the steps in this guide, they can't provide assistance for advanced code modifications using HTML or JSON. If you need more help, we recommend exploring the Squarespace Answers community, or our list of resources to help with custom code.

Step 3 - Send a test email

To see how a the Abandoned Cart email appears in a real email inbox, send yourself a test email by clicking Send Test Email To

Step 4 - Track results with Analytics

In Abandoned Cart Analytics, you can track cart abandonment trends and measure the success of your Abandoned Cart emails. This panel includes a funnel that shows the typical path customers take from abandonment to purchase.

Allow customers to opt out

Customers can unsubscribe from Abandoned Cart emails by clicking Opt out at the bottom of the email. This link and text can’t be removed or customized.

Restore the default email content

To undo the customizations to the email, scroll down in the panel and click Restore Defaults. This restores the email’s original content. Use caution, as this process can't be reversed.

Disable the email

To stop sending Abandoned Cart emails, you can disable them at any time by returning to Checkout Settings:

  1. In the Home Menu, click Commerce, and then click Checkout.
  2. Uncheck Enable Abandoned Cart emails.
  3. Click Save.
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