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Using Pinterest with Squarespace

Pinterest is a social network where users create image boards that display content from across the internet. Connecting Pinterest is a great way to encourage visitors to share your products and images with their followers. This guide explores different ways you can use Pinterest with Squarespace.

Here's what you can do with this integration:

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Connect your Pinterest account

Before you start using Pinterest with Squarespace, you need to connect your account:

  1. In the Home Menu, click Settings
  2. Click Connected Accounts.
  3. Click Connect Account
  4. Select Pinterest from the Social Accounts menu.
  5. Log in using your Pinterest username and password. 
  6. Click Allow to authorize the connection between Pinterest and your site. We'll never post anything to Pinterest without your permission—this authorization adds an option to create a new pin when you publish new content. 
Note: It can take a moment for Pinterest to verify your site. If you previously set a website in your Pinterest profile that doesn't match the primary domain for your Squarespace site, an error message will display. Edit your Pinterest profile and enter the correct website to resolve this.

Add a social icon

You can add a Pinterest social icon that links to your Pinterest profile: 

  1. In Connected Accounts, click your Pinterest account to open Pinterest Settings. 
  2. Ensure Show Social Icon is checked. 
  3. Click Save.

The Profile URL is automatically set to lead to your Pinterest profile. 


After connecting Pinterest to Squarespace, the social icon will automatically display in most templates, but not all of them. You can also add social icons using the Social Links Block.

Add a Share button

To help visitors share your content on Pinterest, you can add a Pinterest Share button to the following content: 

  • Blog posts
  • Products
  • Gallery images
  • Album pages
Note: Pinterest only appears as a sharing option if the item has a thumbnail image.

Push content to Pinterest automatically

You can share the following content on Pinterest as you publish it: 

  • Blog posts
  • Gallery images
  • Gallery videos
  • Product items
  • Events

Blog posts and products must have thumbnail images to display on Pinterest. To learn more about pushing content to Pinterest and customizing your posts, visit Sharing content on social media

Add Save buttons

You can add Save buttons that appear when hovering over images in Image Blocks, Gallery Blocks (Slideshow, Grid, and Stacked only), Products Pages, individual products, and blog posts. 

To learn more, visit Adding Pinterest Save buttons.

Enable Rich Pins

Rich Pins are Pinterest Pins that include extra information, like your site title and product pice. To learn how to enable Rich Pins, visit Enabling Rich Pins for your site.

View Pinterest Analytics

After connecting Pinterest with your Squarespace site, more metrics will appear in your Pinterest Analytics page if you have a Pinterest Business Account.

In addition to the data included in all Pinterest Analytics pages (like views and repins from your Pinterest boards), you can now view statistics on what visitors are pinning from your site. This integration offers insight into the products, images, and posts your visitors like to save and share. You'll also see data on clicks to your site from pins on Pinterest.

Pinterest Analytics is available in Pinterest Business Accounts. To learn more, visit Pinterest's documentation.


If you experience issues with Rich Pins or saving content to Pinterest, try reconnecting Pinterest:

From your Squarespace site:

  1. In the Home Menu, click Settings, and then click Connected Accounts.
  2. Click your Pinterest account.
  3. Click Disconnect, and then click Confirm.
  4. Log into your Pinterest account.

In your Pinterest account:

  1. Click Saved.
  2. Click the Settings icon.
  3. Scroll down to Website.
  4. Delete any text in that field.
  5. Scroll down to Apps.
  6. Next to Squarespace, click Revoke Access.

Next, follow the steps in Connect your Pinterest account to reconnect. 

If you're still having trouble, contact Pinterest.

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Using Pinterest with Squarespace