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Adding a tag line

A tag line is a short piece of text that tells the world what your site is about. Many Squarespace templates give you the option to add and style a tag line. Tag lines in Squarespace usually display near the site title or logo, to help reinforce your brand.

This guide includes the two ways you can add a tag line and information on how it displays by template.

Page annotation

Note: This option is only available on desktop. For the Squarespace App, edit from Site Settings.

To edit your tag line from the page annotation, hover over your site title on any page and click Edit.

This opens the Logo & Title panel. In the Tag Line box, enter your tag line, then click Save to publish your changes.

Home Menu or Site Settings

You can edit your tag line from the Home Menu on a Desktop and from Site Settings on the Squarespace App.

Desktop Squarespace App

To edit your tag line from your Home Menu, click Design, and then click Logo & Title.

In the Tag Line box, enter your tag line, then click Save to publish your changes.

To edit your tag line from Site Settings:

  1. Tap the Site Settings icon, then tap Logo & Title.
  2. Update the Tag Line.
  3. Tap Save.

Tag line display by template

Each template is unique, and not all templates display the tag line. Here's how the tag lines display in these template families.

  • To style the tag line, visit your template's Site style tweaks guide and look for Tagline, Tag Line, or Subtitle tweaks. 
  • If your template doesn't have a specific size tweak, use the font tweak to adjust the size.
Template Displays?
Adirondack No
Avenue Yes
Aviator Yes
Bedford No
Brine Yes. Doesn't display on mobile.
Farro Yes. Doesn't display on mobile.
Five Yes. Appears when Banner Content is set to Site Title Logo Tagline in Site Styles. Doesn't display on mobile.
Flatiron Yes
Forte Yes. Appears on browsers taller than 800 pixels.
Galapagos Yes. Doesn't display on mobile.
Ishimoto Yes 
Momentum No 
Montauk Yes. Appears when Tag Line is selected from the Header Subtitle drop-down in Site Styles.
Native Yes 
Pacific No 
Skye Yes 
Supply Yes. Doesn't display on mobile.
Tremont Yes. Disappears when there isn't enough room for it to display horizontally. Check Always Show Tagline in Site Styles to display it in the navigation overlay.
Wells Yes 
Wexley Yes 
York Yes 


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