Note: While our most popular guides have been translated into Spanish, some guides are only available in English.

Adding a site title

The site title is the name of your site, which could be your own name, a business's name, the name of your blog, or your personal brand. Depending on your template, the site title appears in the header or a top corner of each page of your site. You can replace it with a logo.

You can also add a separate SEO title, which replaces the site title in search results and browser tabs, but doesn't display on the site.

Tip: To change the title of your site's URL, like, visit Domains basics.

Change your site title

How you edit your site title depends on your site's version

  1. Click Edit in the top-left corner of your site preview. 
  2. Hover over the header and click Edit Site Header.
  3. Click Site Title & Logo.
  4. In the Site Title text field, enter a site title. 
  5. Hover over Done and click Save.
  1. In the Home Menu, click Design, then click Logo & Title. (You can also hover over the title text on any page and click Edit).
  2. In the Site Title field, enter a site title.
  3. You can also add a Tagline, which appears with the site title in some templates.
  4. Click Save to publish your changes.

Change your SEO title

You can give your homepage a separate SEO title that displays in search results and browser tabs.

Separate SEO titles are are useful when:

  • You want the title that displays in search and browsers to be different from the title that displays on your site.
  • You've replaced your site title with a logo.
  • You want to add keywords to the title without them appearing on your site.

By default, the SEO title is the same as the site title. You can change this in the SEO panel.

Appearance and behavior

Your site title appears on all pages of your site. The default position and options to move it vary by template. It always leads to your homepage when it’s clicked.

To change the design of your site title, like its font, color, size, or position, use Site Styles. Styling the site title is only available on desktop.

Squarespace doesn't have a built-in option for directing a site title to a different page other than your homepage. However, you can accomplish this with some custom code. This topic has come up in the Squarespace Forum, and you can view this post for more information and sample code. Note that this is an advanced modification that falls outside the scope of Squarespace support.

Avoid using angle brackets around your title text, like this: My <website>. Angle brackets used this way may make parts of your title invisible or cause other issues, as text placed in angle brackets renders as code.

Use a logo instead

For a personal touch, you might want to use a logo image instead of a text-only title. When you upload a logo, it will appear in the same position as the site title. It will also direct to your homepage when clicked.

We recommend keeping text in the Site Title field, even when you’re using a logo. Search engines still index the site title and display it in search results, so it's a best practice to keep it there for SEO. Additionally, the site title displays in browser tabs, helping visitors identify the site at a glance.

Some templates display the site title on mobile or smaller displays, even when you’ve uploaded a logo image. For a full list of this behavior, see our logo display comparison table.

Update your site title in search results

Your site title plays a key role in representing your site to potential visitors in search engine results. If your site title is showing incorrectly in Google:

  1. Check your site title and SEO title format and make any changes.
  2. Submit your site to Google Search Console and request a re-index to update your site's information.

Site title display by template

In most cases, the title displays at the top of the site. To see how titles display in each template, visit Site title and logo display.

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