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Creating a custom 404 error page

Your site displays a 404 or Not Found error message when the server is unable to locate a page, usually due to a dead link or incorrect URL. Creating a custom 404 page is a great way to let your visitors know what went wrong while retaining the unique style of your site.

Note: Redirecting to a 404 error page doesn't change the URL in the browser address bar.

Step 1 - View default 404 error page

Your site is automatically set to use the default 404 error page, which you can see in your Design Settings.

  1. In the Home Menu, click Design, then click Not Found / 404 Page. You can also press the ? key while any panel is open and search advanced.

When the drop-down menu is set to System Default, the 404 page displays this text:


This default page lets visitors know why the content may not be appearing. It includes links to your site's homepage and search page to help them find the content they're looking for.

Step 2 - Create a custom 404 error page

You can create a new page with a customized message for your visitors that matches the unique style of the rest of your site. 

  1. Create a new page and place it in the Not Linked section.
  2. Add your custom text and, if you like, an image.
Tip: Use a Cover Page to make a creative 404 error page with full-bleed images, video backgrounds, bold headlines, or buttons directing visitors back to your homepage.


Step 3 - Set your custom page as the new 404 error page

Return to the Not found /404 Page panel. Click the drop-down menu and select the title of your custom 404 Error Page.


When someone visits a URL that the server can’t locate, they’ll now be redirected to the custom page.


Custom 404 pages and SEO

If you build a custom 404 page, you might see a "Soft 404" alert when you verify your site with Google Search console. This doesn't mean there's an issue with your site or its visibility to search engines. 

Google flags these pages because they see a contradiction: an indexable page that says it doesn't exist. You can read more about the issue in Google's documentation.

To remove the alert, you can use the default 404 page, or you can use no-index tags to hide the custom 404 page from search engines.

Best practices

What information should I have on my 404 error page?

You may want to let visitors know that the page they're looking for can't be found, so they're not confused by the error they see. You may also want to give them a link to the homepage, or the option to search for what they're looking for, like on the default 404 page.

What pages can I use for a 404 error page?

You can use almost any page type for a 404 error. However, since visitors will be redirected to this page automatically, we recommend using a custom page that explains the error to avoid confusion.

Use any customizable page that fits your needs. For example, if you have a custom image you'd like to use without any additional text, a Gallery Page would work. Typically, people use one of these two page types:

  • Cover Page - Pick an impactful layout and customize the buttons, text, and background.
  • Layout Page - Build more complex layouts with many types of content.

Folders and Index Pages can't be used as a 404 error page.

What should my 404 error page look like?

The sky's the limit. Just like any page of your website, feel free to customize it to reflect the style and personality of your site as a whole. Get creative and have fun!

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Creating a custom 404 error page