Verifying your site with Bing Webmaster Tools

Ensure Bing indexes your site so visitors can find it when searching the web.

Bing Webmaster Tools is a free service that helps you manage your site's presence in Bing search results. To start using Bing Webmaster Tools, Bing will ask you to verify your site with their services.

Tip: For help with Bing Webmaster Tools, visit their Help Center.

Before you begin

• Remove your site-wide password or page password on your homepage if either are enabled. Passwords prevent Bing from indexing your content.
• If you have a third-party domain, ensure it's connected properly. For best results, we recommend waiting 72 hours after you connect your domain before verifying it with Bing Webmaster Tools.
• Verification with Bing Webmaster Tools won't work on trial sites because trial sites are hidden from search engines. If your site is in trial, publish your site before continuing.
• If you have more than one domain, ensure the one you're verifying is set as the Primary domain.

Step 1 - Add your Domain to Bing Webmaster Tools

To add your domain to Bing Webmaster Tools:

1. Log into Bing Webmaster Tools.
2. Enter your domain to the Add a site field, then click Add.

You also have the option to import a verified site from Google Search Console into Bing Webmaster Tools. While this guide doesn't cover that method, you can learn more about it in this Bing blog.

Step 2 - Add site information

Fill out the About your site form, adding information about you and your site, including a sitemap. An email address associated with the site is required, but all other fields are optional.

Select your Bing contact preferences and click Save.

Step 3 - Verify your site

There are multiple ways to verify your site with Bing Webmaster Tools. The option to use depends on if your site supports code injection, a Premium feature.

• <meta> tag option - Use this if you're on a plan that supports code injection (Website Business, Commerce plans, legacy Personal plans).
• CNAME option - Use this if you're on the current Personal plan.

Option 1 - Copy the <meta> tag

After adding your domain, a page opens with three options for verifying your domain. If your plan supports code injection, scroll to the Copy and paste a <meta> tag in your default webpage section and complete the following steps:

1. Copy the HTML code in the shaded box.
2. In another tab, log into your Squarespace site.
3. Open the Advanced panel and click Code injection.
4. Paste the HTML tag in the Header field.
   
5. Click Save.
6. Return to Bing Webmaster Tools and click Verify.

If successful, you'll be brought to the Bing Webmaster Tools dashboard.

Option 2 - Add a CNAME

After adding your domain, a page opens with three options for verifying your domain. If your plan doesn't support code injection, scroll to the Add a CNAME record to DNS section and complete the following steps:

Note: These steps show how to add a CNAME to a Squarespace Domain. If your domain is hosted by another provider, contact your provider for help.

1. Copy the full CNAME record in italics.
2. In another tab, log into your Squarespace site.
3. Open the Domains panel.
4. Click the domain name you want to verify.
5. Click DNS Settings.
6. Select CNAME from the drop-down menu in the Record column of the Custom records section.
7. In the Host column, paste the full CNAME record.
8. In the Data column, enter verify.bing.com
9. Click Add.
   
   
10. Click Save.
11. Return to Bing Webmaster Tools and click Verify.