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Geography analytics

Geography analytics shows you site visits by location. Using an interactive map, you can review a big-picture view of visits by country, or zoom in to review visits by region and city.

The Geography panel can give you insight into:

  • Where you have the most visitors or customers
  • Where you should focus your next marketing efforts
  • How your site or business' reach is growing
The Geography panel is available in all plans.

Review the Geography panel

  1. In the Home menu, click Analytics, then click Geography.
  2. Click the date range drop-down menu at the top of the panel to filter results by time frame. This can be helpful if you ran a marketing campaign in a specific location and want to check the results. Data is available starting from January 2014.

Map

The responsive heat map helps you visualize where your visitors come from and provides exact visitor volume by country, region, and city.

Darker shades represent higher visit volumes. Hover over a country, region, or city to view the number of visits in the area. Click a country or region to zoom into a more granular heat map in that area.

Table

When you navigate through the map, the table below mirrors your actions. Zooming into a location highlights the corresponding section or row in the table. Click a location to view more granular data about regions and cities and sort the table by number of visits.

Keep in mind, the table only displays countries, regions, and cities that had more than 0 visits in a given date range. If a location has no visitor traffic to report, it won't display in the table.

Geography analytics in the Squarespace app

The Geography card in the Squarespace app works differently depending on which version you're using.

Tap Analytics, then tap Geography

The heat map at the top of the card helps you visualize where your visitors come from. Darker shades represent higher visit volumes. Pinch to zoom into an area, then tap a country or region to view the number of visits in that area.

When you navigate through the map, the table below mirrors your actions. Tap a region and the rows will populate with details for that location, including the total number of visits and percentage of visits for that area. If the row has an arrow, you can tap the location to view more granular data about that region or city.

Tap Analytics, then tap Geography.

The top half of the card shows a bar graph representing the total visits from the top countries in the time frame you’ve set.

The bottom half of the card shows all visits in that time frame broken down by country, total visits, and percentage. If the row has an arrow, you can tap the location to view more granular data about that region or city, including the total number of visits and percentage of visits for that area. Tap the city name to open the location in Google Maps.

Unknown

You might have a table row that says Unknown. We collect location data by IP address, but not all IP addresses provide that information. When we can't collect location data about a visitor, we record their visit as Unknown.

Discrepancies with Google Analytics

Squarespace and Google have different ways of reading IP addresses to find a visitor's location, so you may notice some discrepancies in geographical data. For more potential differences, visit Using Google Analytics with Squarespace.

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