Nota: Sebbene le nostre guide più popolari siano state tradotte in italiano, alcune guide sono disponibili solo in inglese.
Adding a newsletter subscribe option to checkout

You can encourage customers to subscribe to a newsletter at checkout by connecting it to Email Campaigns or a MailChimp account. This adds a Join our mailing list checkbox below the email field on your checkout page.

The subscribe option is great way to build your mailing list, increase customer loyalty, and encourage repeat purchases.

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Step 1 - Create a list

To start, create a mailing list in Email Campaigns or MailChimp. This lets you store subscribers' information in a specific mailing list.

Email Campaigns

If you use Email Campaigns for newsletter storage, visit Building mailing lists to learn how to create a list.

You can also skip this and connect to the default list in the next step.

MailChimp

If you use MailChimp for newsletter storage, you'll need to create a new, empty list in MailChimp. visit MailChimp's documentation to learn how to create a new list.

Step 2 - Connect your account

To connect to Email Campaigns: 

  1. Nel Menu Home, clicca su Commerce e poi su Pagamento
  2. Scroll down to Mailing lists and click Select a mailing list
  3. Click Squarespace Campaigns.
  4. Click the Select a list drop-down menu to choose a mailing list to store submissions. If you haven't built a mailing list yet, visit Building a mailing list to set one up. 
  5. Edit the text that prompts customers to subscribe. 
  6. Clicca su Salva

To connect to MailChimp: 

  1. Nel Menu Home, clicca su Commerce e quindi su Pagamento.
  2. Scroll down to Mailing list and click Select a mailing list.
  3. Click Connect other services, and then click MailChimp.

Adding_a_newsletter_subscribe_option_to_checkout.png

  1. Log in using your MailChimp username and password.

  1. Select a subscriber list from the drop-down menu.

Step 3 - Enable or disable automatic opt-ins

By default, customers will automatically opt into your newsletter at checkout. To disable automatic opt-ins, uncheck Enable mailing list opt-in by default to have this unchecked for your customers by default.

Certain merchants may need to uncheck this option to comply with local law and regulations, such as anti-spam regulations. Canadian merchants can learn more by visiting Tips for Canadian merchants.

Note: Squarespace doesn't provide specific advice on laws or requirements applicable to your site or business.

Step 4 - Save

When you're finished, click Save.

Your customers will now see a Join our mailing list checkbox below the email field on the checkout page.

Store__Secure_Checkout.png

Passaggi successivi

Esistono altri modi per far crescere la tua lista di abbonati e coinvolgere i clienti.

  • Usa il Blocco newsletter o il Blocco modulo per aggiungere un modulo di iscrizione a una pagina, barra laterale o piè di pagina.
  • Crea una campagna automatizzata per inviare un'e-mail di marketing, o una serie di e-mail ai clienti dopo che hanno effettuato un acquisto, oltre alla normale e-mail di conferma ordine.
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Adding a newsletter subscribe option to checkout