Get the most out of your site by building a store page, creating members-only content, and offering appointments.

With a Squarespace site, you can sell everything from photography sessions to video yoga classes to t-shirts. Whether you're starting out or have been selling online for years, this guide can help you take the next steps in earning income through your site. 

Video on earning income through your site

This three-minute video explores the ways you can make money with your Squarespace site.

Build a store page to sell online and in person

Store pages work best for products and services that don't need an appointment. You can use your store to sell online and in person while keeping your inventory up to date. To increase sales, connect your store to Facebook and Instagram, and reach your customers as they scroll social media. Build a store page to offer these product types:

• Service products - experiences like classes, workshops, and retreats that don’t need one-on-one scheduling.
• Physical products - objects that need to be shipped or picked up.
• Custom print-on-demand merchandise - custom merch created and shipped by a print on demand service.
• Download products - files your customers buy and download. 
• Gift cards - codes that can customers use to buy services and products in your store.

Examples of selling through a store page

Store pages are versatile tools to monetize your site. You can:

• Collect recurring payments for ‌services like doggy daycare, storage space, or car maintenance packages using subscription products.
• Charge for on-site services like massages, bike tune-ups, or tarot readings at markets using service products.
• Debut your latest fashion line on social media and sell the items using physical products and a product drop.
• Offer your photographs or digital art as prints, greeting cards, and stickers that ship directly to your customer using a print on demand service.
• Sell your audiobook or an album of music as a zipped file of MP3s using download products.

Is a store page right for me?

If you’re not sure if a store is right for your site, review the Online Sellers club in our Squarespace Forum to learn how others are using their online stores.

Start building a store

Create a store by adding a store page and choosing a website plan that supports Commerce. To learn more about starting your store, watch our video series or review Getting started with Squarespace Commerce.

Offer payment plans for services

If you offer higher-priced services that you want to sell in advance, you can add a payment plan to your service products. Customers secure their spot by paying an initial deposit at checkout and settle the remaining balance through automated, scheduled installments.

Sell access to your content

Create recurring revenue by selling access to your site’s exclusive content. When you build a blog page, course page, video page, or member site, you can place the page's content behind a paywall. Then visitors sign up for a pricing plan to access the content. You can charge a fixed amount, a recurring subscription fee, or offer the content for free after the visitor creates an account.

Examples of Digital Products content

Digital Products is a set of adaptable tools to help you create passive income from your site. You can:

• Offer worksheets by placing downloadable .pdf links on a Member Site.
• Sell access to your workout routines, recipes, or guided meditations using a videos page.
• Teach members how to negotiate and network, grow and trim Bonsai trees, or learn a choreographed dance routine using a course page.

Are Digital Products right for me?

If you’re not sure if Digital Products content is right for your site, review our Member Sites page for more inspiration.

Start selling Digital Products

To get started, add a member site, or a blog, course, or video page.  Then, build a digital products sign up page to show your pricing plans to potential customers. 

Offer appointment-based services

Use Acuity Scheduling to offer appointments that happen at a specific time. You can accept payment for an appointment when the client books, or hold their card to charge later.

Examples of appointment-based services

Acuity Scheduling helps your clients conveniently ‌book online. You can:

• Automatically send appointment reminders via text for salon, car maintenance, and vet appointments.
• Collect intake forms from your patients when they book acupuncture, therapy, or massage appointments with you.
• Fill available spots in your yoga class, woodworking workshop, or guided group hikes.
• Review our Acuity Scheduling page for more inspiration.

Start booking appointments

Try out Acuity Scheduling with a free trial.

Register for an Acuity Scheduling webinar

Register for our Acuity Scheduling webinar series where we'll teach you how to use Acuity. The How to Start Scheduling webinar is ideal if you’re new to Acuity. The Preparing to Book webinar explains how to perfect your scheduler. The Boost your bookings webinar goes over features that help increase revenue and client retention.

Invoice clients and wholesalers for custom products and services

Use your Squarespace site to showcase your work, generate leads, manage projects, and collect payments from clients. This is a great option if you sell creative services, like custom artwork, web design, event photography, or consultation. You can:

• Collect leads by adding forms to your site.
• Send invoice reminders.
• Track revenue and key project milestones.

Examples of custom products and services

Custom products and services are tailored to your clients. For example:

• A painting you make on commission
• Wedding photography
• Website design services
• Branding consultation

Start invoicing clients and wholesalers

Send invoices from the invoices panel. Customize the emails your site sends, and manage leads and contacts.

Earn money through other site content

Even if you don't sell products or services, you can earn income from other parts of your site:

• Ask for donations for your cause using a donations block.
• Sell tickets to events using Tock or Eventbrite, then promote those events on a calendar page.
• Use a third-party service to create ads on your site.

Grow your business

Your site can support your business as it grows. Use one or two selling tools to start, and add more as you need them. After your site starts earning money:

• Consider SEO, engaging your audience, and other options to increase your site’s sales.
• Find new customers and encourage them to keep coming back with Squarespace's marketing tools and analytics.
• Manage your customers and learn their spending patterns to promote future sales.