Change the price, renewal frequency, and purchase settings of a subscription product

To edit a subscription product, follow the steps to edit products. Some changes will only apply to new customers. You can also manage a customer’s subscription directly.

To replace a subscription product, you can discontinue the subscription product. Then add a new product to your store.

Also try:

• Create and sell subscription products
• Discontinue a subscription product
• Manage a customer’s product subscription

Change the price of a subscription product

You can change the price of a product for future customers or all customers, if the product has no variants:

1. In the product editor, change the price.
2. Click Save.
3. In the window that appears, choose how to apply the price change. To limit the change to new customers, select Future subscription customers only. To apply the change to new customers and existing customer renewals, select All subscription customers.
4. Click Apply.

Note:Changes to renewal frequency, variant pricing, sale status, discounts, shipping, and currency will only apply to new customers.

Subscription products with variants

Price changes for subscription products with variants will only apply to new customers. You can’t apply them to all customers.

When do price changes for subscription products take effect?

Price changes take 7 days to go into effect. Subscriptions that renew within 7 days of the change will renew at the original price.

Will my customers be notified of the price change?

If you apply your price change to all customers, existing subscribers will receive an email notifying them of the change.

What happens if a customer’s saved payment fails after a price change?

If a customer’s saved payment fails after a price change, they get a Subscription changed email letting them know their payment method is invalid. 

If they don’t update their payment method by the due date, they get a Payment declined email.

If a third payment fails, their subscription is canceled and they get a Subscription canceled email.

Will tax rates update when I change the price on a subscription product?

Changes to your store's tax rates will only apply to new subscriptions, unless you reprice a subscription product after updating your taxes, at which point we’ll recalculate the sales tax based on your store's updated settings.

I changed the name of a subscription product, will it update all existing versions of that product?

If you change a subscription product’s name or renewal frequency, future price changes can only apply to subscribers who bought the latest version of the product.

Change renewal frequency for a subscription product

You can only apply a renewal frequency change to new customers:

1. Open the Create subscriptions page.
2. Click ••• beside the renewal frequency.
3. Click Delete, then click Add frequency. You can offer different renewal frequencies for the same product. This updates the options for new customers, but doesn't affect existing customer subscription renewals.

Turn an existing product into a subscription product

Changing an existing product on your site into a subscription product automatically changes the inventory to unlimited because subscription products don’t have set stock limits. The inventory number of the original product is lost.

To turn an existing product into a subscription product:

1. Edit the product.
2. Click Subscriptions.
3. Edit the subscription details.
4. Click Apply.

Apply new purchase settings to an existing subscription product

On version 7.1 sites, you can offer a single product as both a one-time purchase and a subscription. To change a product into a subscription product:

1. Add a new product and apply the new subscription settings.
2. Hide or delete the original subscription product to prevent future purchases. This won't affect existing subscriptions.
3. Hide or delete the original one-time purchase product.

Change a subscription back into a one-time purchase

To change a subscription product into a one-time purchase product, delete all subscription frequencies. This change will affect new purchases of the product, but it won't discontinue existing subscriptions.

1. In the product editor, click Subscriptions.
2. Beside each renewal frequency, click •••, then click Delete.
3. After you delete all renewal frequencies, click Apply.