Tips to encourage customers to complete their purchase.

Use Squarespace features and commerce best practices to prevent lost revenue caused by cart abandonment.

What's cart abandonment?

Cart abandonment is when a visitor adds items to their cart, but leaves your site before completing the purchase. It’s a normal part of online shopping. The industry average rate is about 70%, but your rate may vary depending on your store and customers.

Higher-than-expected abandonment rates aren’t always a sign of a problem. Customers might browse without intending to buy anything, get distracted, or change their minds for personal or budgetary reasons.

How Squarespace helps to lower cart abandonment

Squarespace has many features designed to reduce cart abandonment:

• Abandoned cart emails help you reconnect with customers who didn’t complete a purchase.
• Address autocomplete for shipping and billing uses Google-powered suggestions to speed up the checkout process.
• Multiple payment options, like PayPal, Apple Pay, and Venmo let customers check out quickly without entering credit card details.
• Our professionally-designed templates create a smooth browsing and checkout experience, reducing the barrier to purchase.

Make changes to your store's setup

Consider making changes to your store's setup to prevent abandoned carts:

• Offer multiple payment methods so customers can pick one they prefer.
• Link to a clear return policy on your checkout page.
• Keep custom checkout forms short.
• Prominently display shipping and pickup information, like in the product's Additional Info field or in your site's footer, so customers understand the total cost before checking out.
• Enable Link by Stripe so customers can save their billing and shipping information for faster checkout.

Enable customer accounts

With customer accounts, shoppers can save their name, email address, and payment details for faster future checkouts.

If a customer is logged in, we can send the abandoned cart email earlier in the purchase funnel because we already have their email address.

Enabling customer accounts may increase overall sales, but can lower your recovery rate, because more customers will receive abandoned cart emails.