Learn about the areas on your site where you can encourage sales.

With Squarespace, there are many ways to make your products stand out and build a rich and dynamic experience for your customers. Set up an online store, add a digital products sales page, or use blocks to display your offerings and drive sales.

Tip: Register for our Design tips to increase your store’s sales webinar where we’ll present tools and tips that you can use to help make your products stand out across your site and drive sales.

Add products to a store page

A store page displays a catalog of service, physical and download products in a list or grid. Here, customers can browse your product images, read product description highlights, and see what they cost. They can add products to their carts and go through checkout. They can also fill out forms if you need more information from them other than their basic contact information. The products you add to your store page are automatically added to your site’s inventory, and sales deplete your inventory unless you make the stock unlimited. Adding products to a store page also gives you the option to display your products with an add-to-cart button across your site.

Customize the product details pages

All products that you add to a store page have an individual product details page where customers can explore the product in more depth. Here, you can add more images and include a longer description. You can also add more content sections to include additional product information, a map block showing where to find you if you have a physical location, a calendar block featuring upcoming events, or an accordion block FAQ. You can also add a contact form to help customers get in touch with you with any questions they may have before they complete checkout.

Show related products

All products that you add to a store page can display related products at the bottom of the product details page. Related products are based on tags and categories, which you can add to all store page products to help customers browse.

Show add-on products

All products that you add to a store page can display add-on products on the product details page to encourage cross-selling. You select the add-on products to display for each product.

Show limited-availability labels

All products that you add to a store page can display limited availability labels to let customers know that the product or service is almost sold out. 

Sell products across your site with product blocks

All products that you add to a store page can also display in product blocks. These blocks pull product details from a store page and display them anywhere on your site that supports blocks. This is a great way to encourage sales throughout your site, especially in blog posts and email campaigns. To edit what appears in product blocks, you’ll edit the product details in the product editor, and all product blocks that include the product will update automatically with the new information.

Add SEO descriptions to your products

Optimize your SEO and help drive more traffic to your site by adding SEO descriptions. This helps search engines properly index your site, making it easier for people to find your content online.

Reorder products on the store page

To change the order of your products and services on the store page. Open the pages panel, click a store page, and click and drag a product to move it into place. You may need to click All to view all products on the store page.

Display product details using image, text, and button blocks

To sell your services outside of an online store, you can display your work in a portfolio and include calls to action using blocks. As a starting point, you can arrange image, text, and button blocks to create a browsing experience that encourages potential clients to fill out a contact form to receive a quote or request more information. Use our built-in project management and invoicing tools to send proposals, contracts, and invoices when you’re ready to start the work.

Add a contact page

To encourage potential clients to get in touch, build a contact page to request more information about them or their projects.

Set up online booking with Acuity Scheduling

If you offer appointment-based services, you can add online booking to your site with Acuity Scheduling.

Add a digital products sales page

You can add a paywall to course pages, blog pages, videos pages, and member sites. To collect payment, you’ll create pricing plans that grant access to some or all of these page types. You can create multiple pricing plans for tiered access and membership. To help customers browse your pricing plans and understand what their subscriptions unlock, set up content previews, build a digital products signup page, or add pricing plan blocks wherever your site supports blocks.

Use navigation menus, links, and filters to help customers find your products

Your site has several navigation areas that you can use to help customers find your offerings. Your site’s navigation displays a series of page links and drop-down menus, which you can use to send customers to specific pages or a selection of products by category. 

Store pages also include a category navigation and optional product filters to help customers find their way. If you display products using image and text blocks, you can also add image and text links to help customers browse your offerings and stay engaged on your site.

What’s the difference between store pages and product blocks?

Store pages and product blocks are two areas where you can display products and services on your site. Store pages display a catalog of all your products, and product blocks pull the product details for individual products into other parts of your site, like blog posts. You need a store page to add a product block.

With product blocks, you can: 

• Display products you’ve added to a store page on any layout page, blog post, email campaign, or other content area that supports blocks. 
• Customize the product details included in the block. For example, you can show or hide the product's image, title, description, price, and Add to Cart button.

You can't: 

• Create new products using a product block.
• Edit products directly from a product block. 
• Use a product block without a store page.