Create a store page to sell and market your physical products.

Build a website to sell your physical goods, like apparel, skincare products, and grocery items. Squarespace offers a full suite of ecommerce tools to help you drive sales, fulfill orders, and engage your customers.

Add your products to a store page

Sell physical products by building an online store with Squarespace. Start with an online store template, display your offerings in a list or grid, add eye-catching animations, and set up categories, tags, and filters to help customers find what they’re looking for. 

Use store page selling tools to drive sales

Store pages come with powerful selling tools, like product add-ons, discounts, abandoned checkout emails, and the option to show related products. You can sell any physical product as a one-time purchase or recurring subscription.

Handle online transactions

Connect a payment processor, like Squarespace Payments, to collect secure payments online, charge customers once or on a recurring basis, set up tax rules, offer shipping, delivery and pickup options, and manage orders all from a single place. 

Use Commerce Extensions to help with inventory management, fulfillment, and accounting

Connect your site to a range of Commerce Extensions to leverage the power of third-party inventory management, marketing, and accounting tools, streamlining your admin work and save time.

Keep your customers engaged with Squarespace Email Campaigns

Build long-term engagement using Squarespace’s email marketing tools. Every customer is added to your site’s contacts panel automatically, where you can organize and track your customer base, add notes, and segment audiences. If contacts opt in to marketing through a form or at checkout, you can include them in email campaigns and share updates, promotions, and new products. Maintaining an organized contact list helps you nurture relationships, encourage repeat business, and stay connected with your audience over time.

Track your website and sales performance

Use your site’s built-in analytics to learn about visitor behavior and optimize your site to increase sales. You can view purchase funnel analytics to learn about where potential customers drop off.  Measure audience engagement to see how long people stay on a page and what pages are most popular. View form and button conversion analytics to learn about your contact page performance. You can also view the search terms visitors used to reach your site.

Use advertising and SEO features to expand your reach

By combining targeted ads with strong SEO practices, you can increase visibility and reach more potential customers. Use our Meta Pixel integration to track visitor behavior and place targeted ads on Facebook and Instagram. Squarespace also supports SEO best practices with features like sitemaps, clean URLs, mobile optimization, and structured data to help search engines index your site. You can also sync products with Facebook and Instagram to display them on Meta’s platforms.

Attend a webinar

Register for our Getting Started with your online store where we'll teach you the basics of setting up your online store. You'll learn how to add a store page, create products, and connect payment processors.