Use paywalls and pricing plans to sell access to your digital content.

Build a website to sell access to paywalled content, like blogs, videos, and online courses. Selling access to your expertise allows you to create a revenue stream without needing to align your schedule with customers.

Add your course, video, and blog content

Share your exclusive course, video, and blog content with the world and make passive income. Choose a template to support your goals, then get started adding your content. Visitors can buy access to these page types, or view them for free after providing their email address. 

• Courses - Teach visitors a new skill with a course page.
• Videos - Host a library of your work using a videos page. This is a good option if your videos aren’t part of a workshop sequence.
• Blogs - Build a readership by controlling access to your blog posts.
• Member sites -  Build an online community and curate content with Member Sites. You can add any page type to a member site. When you do, they are automatically hidden behind a paywall.

Create pricing plans and a sign up page

Customers gain access to your paywalled content by signing up for a pricing plan. You can give access to your content for free to anyone who enters their email address, or charge customers a flat rate, paid at once or in installments. You can also require them to sign up for a recurring subscription. Customize your paywalls, and build a sign-up page to list all of your pricing plans and the digital products they include. Your visitors can compare plans and options, and purchase the one they want all in one spot. This is a great way to encourage sales of your digital products and make regular income from your site.

Handle online transactions

Connect a payment processor to collect secure payments online, set up tax rules, and manage subscriptions all from one place, streamlining your admin work and saving you time.

Manage customers and members

Customers who sign up for your paywalled content create customer accounts, where they can log in to access your material and manage their subscriptions. We also automatically create a member contact for each visitor who signs up for one of your pricing plans. You can view and manage members in the contacts panel. You can review pricing plan purchases, cancel and refund a membership, and contact members. 

Keep your customers engaged with Squarespace Email Campaigns

Build long-term engagement using Squarespace’s email marketing tools. Every customer is added to your site’s contacts panel automatically, where you can organize and track your customer base, add notes, and segment audiences. If contacts opt in to marketing through a form or at checkout, you can include them in email campaigns and share updates, promotions, and new content. Maintaining an organized contact list helps you nurture relationships, encourage repeat business, and stay connected with your audience over time.

Track your site and content's performance

Use your site’s built-in analytics to learn about visitor behavior and optimize your site to increase sales. Review your digital product and pricing plan analytics to learn how your content is performing.  Measure audience engagement to see how long people stay on a page and what pages are most popular. View form and button conversion analytics to learn about your contact page performance. You can also view the search terms visitors used to reach your site.

Use advertising and SEO features to expand your reach

By combining targeted ads with strong SEO practices, you can increase visibility and reach more potential clients. Use our Meta Pixel integration to track visitor behavior and place targeted ads on Facebook and Instagram. Squarespace also supports SEO best practices with features like sitemaps, clean URLs, mobile optimization, and structured data to help search engines index your site. 

Attend a webinar

Register for our Create and sell online courses with Squarespace webinar. We’ll provide guidance on preparing a curriculum, building an online course, and monetizing your courses with pricing plans.