Creating pricing plans and managing other features to sell your paywalled content.

Pricing plans require your visitors to sign up to view and interact with your paywalled content. You can add a pricing plan to a blog page, course page, or videos page. You have to add a pricing plan to a member site to complete its setup.

This guide covers how to change or delete a pricing plan, pricing structure details, pricing plan related email notifications, and tips for using pricing plans on your site.

For step-by-step instructions on how to add a pricing plan to your site, visit one of the following guides:

• How to sell access to your blog posts
• How to sell access to your course page
• How to sell access to your videos
• Member sites

Pricing plan details

When creating a pricing plan, keep in mind:

• When a visitor purchases a pricing plan, they create an account and become a member of your site.
• You can have up to 500 pricing plans on your site.
• Pricing plans can hold up to 10 blog pages, course pages, member sites, or videos pages.
• You can add a course page, videos page, blog page, or member site to a maximum of six pricing plans.
• Course, blog, and videos pages added to a member site are included in the member site's pricing plan. To use a different pricing plan for your course, blog, or videos page, remove the page from the member site and add it to a separate pricing plan.
• All pages added to a pricing plan, including pages in a member site, are hidden from search engines. The pages won't be indexed nor listed in search results.
• Customers can't use Apple Pay to buy a pricing plan, because Apple Pay can only be used for one-time purchases.

Connect a payment processor

If you have a recurring subscription or fixed amount pricing plans, you’ll need to connect your site to a payment processor before you can start selling access to your gated content. You can connect Squarespace Payments or a third-party payment processor like Stripe or PayPal. Keep in mind:

• Visitors can use PayPal or gift cards for fixed amount one-time payments, but not for fixed amount installment or subscription pricing plans. If you sell these types of pricing plans, connect Squarespace Payments or Stripe to accept credit and debit card payments.
• Visitors can't purchase digital products with Apple Pay.

After connecting a payment processor to your site, your pricing plan blocks automatically update to display the currency associated with your payment processor, if that currency is supported by Squarespace. You can change your currency at any time in the Payments panel.
 

All pricing plan sales have transaction fees. Learn more in Digital Products pricing, billing, and invoices.

Review and change a pricing plan

To review and change a pricing plan:

1. Open the Content & Memberships panel.
2. In the side panel, click Products to display a list of all of your pricing plans.
3. Click the … beside the plan you want to change. A dropdown menu appears with the following options:
   • Edit pricing plan - Open the pricing plan to change the price, description, and other settings
   • Manage members - Open the Contacts panel to view your members and help them with their accounts
   • Delete - Remove the pricing plan from your site to no longer offer it to your visitors
4. Change the pricing plan’s details, pricing, products, or sign-up limits.
5. Click Save in the top-right corner.

Changes you make to a pricing plan only affect new members who purchase their plan after the change goes into effect. Existing members who paid a fixed amount still have access to your gated content. Your members with ongoing membership payments (subscriptions or installments) continue to pay the amount and frequency they agreed to when signing up.

Changes you make elsewhere on your site, like to your site's currency or tax rates, also don't affect existing members. Only members that sign up after you make the changes are affected.

If a member on a free or subscription membership wants to change to a new version of the pricing plan, they can cancel their membership and sign up again. We don't recommend that fixed-amount members cancel and sign up again as this causes them to pay twice for the same content.

Delete a pricing plan

When you delete a pricing plan, members of the plan lose access to the paywalled content. If the pricing plan includes a course, blog, or videos page, those pages become public, unless they're part of another pricing plan on your site. Member sites remain inaccessible, even if their pricing plan is removed.

You can’t move members from one pricing plan to another. They need to sign up for a new plan on their own. We recommend contacting members of a pricing plan before you delete it.

To delete a pricing plan:

1. Open the Content & Memberships panel, then click Products.
2. Find the pricing plan you want to delete, click the … in its row, then click Delete.
3. In the pop-up message, click Delete.

Pricing plan structure details

You have a choice of three pricing plan structures:

• Free - Visitors sign up by providing their email address and creating a customer account. Free plans are a great way to grow your mailing list.
• Fixed amount - Visitors pay a single sum once or in installments to gain permanent access to your videos. Fixed amount plans work well when you want to offer long-lasting access to your content.
• Subscription - Visitors pay recurring payments to maintain access to your videos. Subscription plans create weekly, monthly, or annual passive income. They also offer your visitors the option to pay for access as long as they need it. They can cancel their subscription at any time.

If you select a subscription or fixed-amount pricing structure, you can offer up to two pricing options to your members. Here's how the two pricing options appear in a pricing plan block:

Fixed-amount installments

You can sell long-term access to your content using fixed-amount installments. A new member immediately gains access to your content upon paying the first installment. They'll need to continue making payments on schedule to maintain access. After they've made their final installment payment, they'll have access indefinitely.

It's not possible for your members to cancel installment payments after signing up. If a member needs to stop making payments, you cancel their membership for them.

Add a fixed-amount installments

To set up the pricing as a series of installments:

1. Click the Payment dropdown menu, then select the number of payment installments.
2. Enter an amount in the Price field.
3. If you selected multiple payments, a third field automatically populates with For X months, with X being the number of payments you chose in step one. To change the installments to a weekly frequency, click the dropdown menu and select For X weeks.

Add a second pricing option

If you create a pricing plan with a recurring subscription or fixed-amount pricing structure, you can offer visitors the choice between two pricing options. To do so, create your first pricing option, then click Add a payment option for fixed amount plans or Add a subscription option for subscription plans. Then use the fields that appear to set the second pricing option.

Keep in mind:

• Both pricing options need to have the same structure, meaning you can offer two recurring subscription or two fixed-amount options for the same pricing plan.
• If the first option for a fixed amount pricing plan has 1 Payment, the second option needs to be a series of installments.

Sell your pricing plans

Visitors can only purchase your pricing plans using a paywall or pricing plan blocks. You can add a pricing plan block to any page, blog post, or content area on your site. We recommend creating a public sign-up page displaying all your pricing plans. This helps visitors compare plans and purchase the one that’s right for them.
It's not possible to offer your pricing plans at a sale price. Instead, create a discount code for your pricing plan.

Tiered pricing strategy

We recommend using a tiered approach when selling more than one pricing plan. Tiered pricing engages customers and helps them access your content and support you regardless of their finances.

For example, if you want to offer a variety of content about gardening, you can make:

• One free plan for access to a videos page, with short videos on succulents and their upkeep
• One fixed-amount plan for access to the succulent videos page and a course about growing an herb garden
• One subscription plan for access to the succulent videos page, the herb garden course, and a member site with multiple pages about growing vegetable gardens

Customize your paywall

When visitors that haven’t signed up for your pricing plan visit your gated content, they find a paywall. You can customize the paywalls for each individual digital product. To learn more, visit How to style a paywall and How customers sign up for paywalled content.

Pricing plan email notifications

Your site sends email notifications to your members when they take certain actions. You can edit and manage these notifications in the Customer notifications panel.

By default, your site sends account verification emails and welcome emails to your members when they sign up for a pricing plan. After those notifications are sent, customers can receive any of the customer account or content and membership email notifications.

Enable subscription renewal notifications

If your pricing plans are set up as subscriptions, your site only sends a notification for the first charge. You can enable two specific subscription notifications to assist your customers:

• Order confirmed - Send your customers an email notification when their subscription renews and the charge is complete.
• Subscription renewal - Send your customers an email notification 15 days before their renewal date.

To enable these notifications:

1. Open the Customer Notifications panel.
2. Click Subscription orders, then click Order confirmed or Subscription renewal.
3. Turn the Send to subscribers toggle on.

Keep in mind, subscription terms of 11 or fewer weeks (if renewing weekly) or two or fewer months (if renewing monthly) aren’t eligible for renewal notification emails.