Establish an online presence for your skilled trade to attract new customers, manage projects, and showcase your work

Whether you deal in home repair, home renovation, house painting, roofing, plumbing, electrical systems, HVAC service, or another trade, a Squarespace site has all the tools you need to manage your business online.

Follow this guide to get started building your site and learning how to use Squarespace's commerce and scheduling features.

Build a site to promote your business

Get started with Blueprint AI Builder to create a custom template tailored to your specific vision. You can also visit our template store to start with one of our curated templates, which use demo content to highlight useful features and design options.

With the flexibility of Squarespace’s pages, sections, and blocks, you can build basic, informative pages to outline your business and create striking, bold designs to showcase recent projects. Most pages and sections have prebuilt layouts for common website needs, but you can add blank pages or sections if you prefer to build from scratch.

You may also want to create an About Me page to let customers know your story and outline your qualifications. Group your pages in dropdown navigation menus to organize your work into different categories. For inspiration for your site’s content, generate text with Squarespace AI as a starting point.

For more detailed steps, visit Building your first Squarespace site.

Keep a record of past jobs with a portfolio

If you already have a proven record of success, create a portfolio page to show off past jobs. Portfolio pages organize a set of sub-pages, or projects, into dynamic layouts.

Add proposals, blueprints, and photos of finished work to visualize a project from its inception to completion, or use an auto layout to display testimonials from satisfied customers. Portfolios and their project pages are a great way to track your professional achievements and demonstrate to potential customers the work you can do for them.

Add a custom domain

Register a custom Squarespace domain to give your site a unique identity, help customers find your business, and establish a professional online presence. You can select from common top-level domains like .com or .net, or pick one more focused on your field like .repair, .builders, or .plumbing. If your site is on annual billing plan, it comes with a free custom domain for the first year.

Squarespace domains automatically include Whois privacy and SSL certificates, and with a domain hosted at Squarespace, you can manage your website and your domain all in one place. Set up a custom email address with your domain to give your correspondence with customers a professional feel. If you already own a domain elsewhere, you can transfer it to Squarespace.

After upgrading your site, open the Domains panel and click Get a Domain to get started.

Optimize for search engines

If you depend on search engines like Google to bring new visitors to your site, following a few SEO best practices can help your site rank higher.

Adding alt text to images might help them appear in search results and makes your site more accessible to potential customers. You can use Squarespace AI to identify images on your site without alt text and generate alt text for them as a starting point.

If you're based in a specific region, you can add your physical location to help Google promote your site in local searches.

Encourage contact

Visitors to your site may want to get in touch even if they’re not ready to book your services or make purchases yet. Use the features below to make yourself accessible to prospective customers or guide them to important information:

• Contact forms - Form blocks add customizable forms to any content area on your site. While an email address is great for general contact, the form block encourages visitors to answer questions and provide detailed information, helping you avoid unnecessary back and forth. A form block is great for your homepage, or you can create a standalone contact page. You can also book clients for projects with form blocks.
• Call-to-action buttons - A call-to-action is a link or button that encourages visitors to contact you. You can add a button to your site header, or to content areas with a button block.
• Announcement bar - Announcement bars display a clickable banner at the top of your site. If you're running a seasonal special or other promotion, this is a great way to highlight that information for visitors.
• Custom email with Google Workspace - Create a professional email that uses your custom domain. You can link it on your site so prospective customers can contact you directly.
• Link to social sites - If you use social media accounts, you can connect them to display social icons on your site and link visitors to other places where they can find you. You can also push blog posts and products from your site directly to your social media profiles.

Manage projects from start to finish

When you're ready to start booking jobs, use form blocks to collect leads, then create projects linked to each customer's profile. With your site's Invoicing panel, you can share estimates, collect deposits, send proposals and invoices, and review upcoming project milestones. For more details, visit Managing projects.

Use Acuity Scheduling, our complete online scheduling solution, to set up appointments with prospective clients, schedule inspections, send reminders, and more. You can integrate it into your site with a scheduling block.

Sell products or instructional videos

Set up an online store to sell physical products, specific services, or downloadable products like product manuals and blueprints.

With a digital products plan, you can create paywalled videos pages or course pages to offer DIY instructional material to your customers.

Tip: If you have content you’d like to give your customers for free, you can create free versions of the options above, or create a text link where customers can download the file.

Promote your business with engaging content

You can use the Marketing Kit in the iOS Squarespace app to showcase recent projects or give customers a sense of your process and expertise. Then, export your content and share on your site or on social media platforms such as TikTok, Instagram, or Facebook. It might also be helpful to create a Bio Site link hub.

Your Squarespace site includes built-in tools and features to continue engaging your customers:

• Use Squarespace Email Campaigns to give customers important updates about your business or offer special deals. This is also a great way to keep in touch with former clients to ask if there's more work they need done.
• Create a blog page to give further insight into your business, offer glimpses behind-the-scenes of projects, and feature recommendations from satisfied customers.

Next steps

These steps are just the start of creating an enticing site for your trade. Review the following links to build out your site and show visitors why you're right for them:

• Visit our Getting started tutorial series for general tips on getting your site up and running.
• Add contact information to your footer to display it site-wide.