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Managing business listings online

With Location Management, you can create and manage online listings for your business's physical location directly from your Squarespace site. Through our integration with Google My Business, you can push and pull your location information between Google and your site automatically.

Location Management is a Premium feature available in Business and Commerce plans. Only site owners and contributors with Admin permissions can make changes to Location Management.

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Before you begin

Location Management is a tool for managing the address, contact information, and hours that appear for your business on third-party platforms like Google My Business. Information you add in the Location Management panel won't appear on your site. Learn how to display your business or contact information on your site in the following guides:

Add and publish a Location

Step 1 - Add a Location

To add a Location:

  1. In the Home menu, click Marketing, then click Location Management.
  2. Click Add Location.
  3. If you already have a Google My Business listing, click Import From Google and follow the prompts. Otherwise, click Create new Location.
  4. Enter your Business name.
  5. Enter your Business location. If you don’t have a brick-and-mortar location, but instead offer deliveries or services to a specific region, you must still enter an address in this field. You can hide the address from view in the next step.
  6. If you offer deliveries or services to a region outside of your business address, switch on the Service areas toggle.
  7. If you don't have a physical location, switch the Show address in listing toggle off, and enter one or more zip codes under Serviced areas.
  8. Add Categories to identify the type of product or services your business provides. At least one Primary category is required, and can add up to nine more. These are Google's categories and can help your business appear in search results. To learn more about categories, visit Google's Help Center.
  9. Add your contact information, business hours, business description, and a logo or cover image (optional). Follow Google's photo guidelines and business description guidelines to avoid errors when connecting to a Google My Business listing.
  10. Click Finish.
Note: Location Management supports a maximum of 10 locations.

Step 2 - Publish your Location to Google My Business

After you finish creating your Location, publish this information by connecting to Google My Business:

  1. In the final screen of the Location Management window, click Connect to Google My Business.
  2. Log into your Google account, and click Request verification.
  3. Google will mail you a postcard to verify your address. For more information about postcard verification, visit the Google My Business Help Center.

Edit a Location

To edit a saved Location:

  1. In the Home menu, click Marketing, then click Location Management.
  2. Click the Location you want to edit.
  3. Select the appropriate detail under Location information.
  4. Edit the information and click Save.

All changes saved to a Location in the Location Management panel will automatically push to the connected Google My Business listing.

Google My Business

Google My Business is a free tool for managing the address and information that appear for your company in Google Search and Maps. By creating a Google My Business listing, you can expand your online presence and help more customers find your business.

After you connect a Location from the Location Management panel to a Google My Business listing, you can manage that listing from either your Squarespace or Google account. Any changes you make will sync between platforms and will appear in Google Search and Maps after Google reviews and approves the edits.

Your URL in Google My Business

Google My Business listings include a URL field for your business’s website. When you create a Location through Squarespace, that URL field automatically populates with your primary domain. If you create a Location by importing an existing Google My Business listing, Google will automatically update the listing’s URL with your primary domain the first time you edit that Location.

You can’t change the URL for your business in Location Management. If you edit your URL in your Google My Business listing to something other than your Squarespace site, you’ll see an error message in the Location Management panel.

Your Google account

You can only connect Location Management to one Google account, and each saved Location can only connect to one Google My Business listing. If your business has multiple Locations, you can connect each Location to its own Google My Business listing, but each of those listings must be saved to the same Google account.

Any contributor with sufficient permissions within your Squarespace site can edit your Google My Business listing, even if they don’t have access to the associated Google account.

Manage a Google My Business connection

To connect or disconnect Google My Business from a saved Location:

  1. In the Home menu, click Marketing, then click Location Management.
  2. Click the Location you want to edit.
  3. Click Google My Business under Location services in the panel.

Who to contact for support

Squarespace Customer Support can help you with these Location Management questions:

  • Adding, removing, and editing a Location in the Location Management panel
  • Setting the primary domain that appears for all Locations
  • Syncing information in Location Management to Google My Business

For help with your Google My Business listing, including address verification, contact Google.

Error messages

Enter a valid address. We don't recognize the address you entered, please check your address and your zip code.

You'll see this message after clicking Next in the Business Location step of adding a new location if one of the address fields contains incorrect information. Search Google Maps for your business address, then enter this exact value, including all required fields in the proper formatting, and try again.

If this doesn't resolve the issue and you intend to publish the Location to Google My Business, create a listing in Google My Business first and import it into your Location Management panel.

Couldn't Connect to Google. Make sure your location information is correct and try again

This message can appear when you attempt to publish a Location to Google My Business, and the address added in your Location Management panel doesn't match a real address on Google. Search Google Maps for the address of your business and use this exact value, including all required fields in the proper formatting, when adding a Location.

You may also see this message if the business description associated with a Location doesn't comply with Google's business description guidelines. Ensure your business description is relevant and unique to your business, and doesn't include any links.

Couldn't Connect to Google. No locations found on Google

You'll see this message if you attempt to import an existing Google My Business listing into the Location Management panel and one of the following is true:

  • Your business doesn't already have a Google My Business listing or you're logged into the wrong Google account.
  • The only listings on the Google account are within a Location Group. At this time, we don't support bulk importing of Google My Business listings into Location Management.
  • All listings on your Google account have already been imported or connected to a Location.
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Managing business listings online