Avoid spam filters by adding business information to your site.

Add your business name and address to your site to build credibility and trust with your customers, and avoid having your site emails flagged by spam filters. Including this information may also help you meet legal requirements, such as the FTC CAN-SPAM Act.

Note: This guide is a resource, but it’s not legal advice. Squarespace doesn’t give advice on laws applicable to your site or business, as stated in our Terms of Service.

Add your business name and address

To add your business name and address to your site:

Your tax registration ID displays on your receipts, and your business name and address display in the header and footer of automatic emails sent from your store.

You can also display business information elsewhere on your site, like a mobile information bar.

I don't want to share my address

Your business address should include a valid physical postal address. If you don't have a business address you feel comfortable sharing (for example, if you work from home), you can purchase a PO Box or use an alternative address.

Make sure you have permission to receive mail at an alternate location, like:

• Creative spaces: If you're affiliated with a studio, office, or other shared space.
• A gallery or store: If you sell your items somewhere with a physical address.
• A third party: If there's a person, such as an agent or business manager, who represents you professionally.

Note: Avoid using a fake address, as this may violate legal requirements such as the CAN-SPAM act, which could result in penalty fees.

What if my business doesn't have a name?

A business name helps customers remember your brand and search for you on the web and in their email archives. Although it's best to include a legal business name, you can leave this blank if you don't have one yet.

Tip: If you're in the United States, the U.S. Small Business Association has suggestions for registering your business name.

Can I add additional information to my emails?

Email campaigns are fully customizable. You can create a custom header and footer for your order emails. This is a great way to add a personal touch and match your emails to your brand.