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Building a site without images

While images grab visitors' attention, you can build a beautiful, eye-catching site with little to no imagery. Whether you're creating a writer's portfolio, presenting scientific findings, or launching a business, this guide will help you bring your words to life.

Choose a template

You can build a text-based site with any Squarespace template, but some templates are specially designed to put words front and center. You can start with any of these templates, switch to them, or preview their demo sites for inspiration. Here are a few to explore:

  • Pursuit - Pursuit's stacked Index Page creates a single-page site with multiple sections. Large headers at the top and bottom anchor the information, while a two-column layout creates visual interest. Pursuit is part of the Brine family.
  • Foundry - Foundry uses a Blog Page as its homepage. This creates a collage of teaser text, with bold headlines and short excerpts linking out to longer posts. On the Archive page, an Archive Block highlights recently published content. Foundry is part of the Skye family.
  • Montauk - Montauk's clean layout and informational header leads visitors to the information they need, while banners use a few neutral images to great effect. Learn about the Montauk family.
  • Taylor - Taylor grabs attention with a mix of different layouts and font styles. Short chunks of text and a helpful footer keep visitors focused on important details. Taylor is part of the York family.

Add your work

There are lots of ways to add your content to your site. Here are two of the best options for text:

  • Layout Page - This is a blank slate you can customize with Text Blocks to add your words, and other options like Form, Newsletter, and Button Blocks.


  • Blog Page - Beyond blogging, a Blog Page makes a great landing page. You can link out to examples of your work by setting up a Blog Page, then adding individual posts for each piece of content you want to highlight. This also lets you add new examples as you create more work.
Tip: Your blog's style depends on your template.


Build interesting layouts

After you add content to a page or post, you can move the blocks to create columns and break up the page with different layouts. To learn how to do this, visit our guide on moving blocks to customize layouts.



Add creative touches

When creating a text-focused site, it’s important to break up big blocks of text. This makes your content more visually appealing and easier to scan. To format and style your text, add headers and bullets, then select a variety of text fonts, sizes, and colors. These guides will get you started:

There are also elements you can add to your site that aren't text or images. Here are a few popular options:

Ideas for images

On a site that's mostly text, adding just a few images can make a big impact. If you want to add images but aren't sure where to start, here are a few suggestions:

  • Headshot - Show clients who you are by including a photo of yourself on your homepage or About page.
  • Nature imagery - Get out into the world and take pictures of trees, clouds, or whatever inspires you. Images that don't include text, faces, or obvious focal points make great banners and background images.
  • Use a stock image - With our stock image integrations, you can add free or premium images almost anywhere on your site.
  • Thumbnails for digital work - If you're linking to your own online articles and resources, use images from those pages to create thumbnails that represent the work.
  • Splash page - With just one image, you can use a Cover Page to create a single bold page. Making this your homepage can set the tone for the rest of your site.
  • Instagram - If you have an Instagram feed, use the Instagram Block to create a layout of images that automatically updates with your latest posts.
Tip: You can add images with Image Blocks, banner images, background images, and blog post thumbnails. Optimize your images for display on the web with our image formatting guide.

Next steps

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Building a site without images