Page analysis tools like Google's PageSpeed Insights provide suggestions and best practices for speeding up a site's load time. These tools are useful when coding your own site, but they can present misleading results for sites built on CMS platforms such as Squarespace.
In short, you don't need to worry about PageSpeed Insights score, as there can be false negatives in the results. This guide explains why this happens and offers steps to improve load time where it matters.
Understanding speed test errors
PageSpeed Insights looks for elements in a site's code that typically lead to slower load times. When analyzing a Squarespace site, this tool picks up on platform code built into every Squarespace site.
Our developers constantly improve and optimize all Squarespace sites based on the best web standards and the latest technology. Since our CMS platform handles most of the coding and infrastructure for your site, you don't need to worry about your PageSpeed Insights score.
Squarespace is already optimized for SEO. Google can and will crawl your Squarespace site regardless of your ranking on this tool.
Testing your site's speed
To get a sense of your actual site load time, use tools like Pingdom or your browser's built-in inspection tool. For example, you can use the following steps with Google Chrome:
- Open Developer Tools.
- Click the Network tab.
- Refresh the page to display the Load time.
Improving load times
If a page on your site is loading slowly, you can improve its load time by following these tips. Overly large image files or excessive content on a single page are the most common reasons for slow loading sites. Ensure you're following our image formatting recommendations to avoid these common issues.
Improving your site's load time won't necessarily improve your PageSpeed Insights score. After making any changes, you can check your pages again using Pingdom or your browser's built-in inspection tool to see if load times improved.