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Site Search Keywords Analytics

The Site Search panel in Analytics shows you how visitors search internally on your site. The data in this panel shows the top 100 queries from your site’s search boxes, including:

From this section, you can learn about:

  • What visitors search for on your site.
  • How well your content matches their search terms.
  • Content or products visitors want so you can make informed decisions about new updates
  • Ways to improve search results by adding headers, categories, tags, product descriptions, and other content targeting these keywords.
The Site Search Keywords panel is available in all plans.

Review the Site Search Keywords panel

  • In the Home Menu, click Analytics, and then click Site Search Keywords.
  • Click the date range drop-down menu at the top of the panel to filter results by time frame. Today shows popular content from the past 24 hours.

Graph and table

  • The bar graph is a quick view of the search terms visitors used the most in the selected time frame. A number above the chart shows the total number of searches performed on your site.
  • The table below the graph displays total searches by each term in the selected time frame. Click the arrow next to a term to see the pages visited from search results. Since visitors might not visit any pages from search results, or might visit multiple pages, the number of clicks may be different than the number of searches.

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If the panel is empty

If the Site Search Keywords panel shows a “No Data Available” message for all time filters, you either don’t have a search feature on your site or visitors didn’t search your site in the selected time frame.

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Site Search Keywords Analytics