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Squarespace glossary

The Squarespace Glossary defines many of the terms used while building a website with Squarespace.


  • A Record - An A Record points a domain or subdomain to an IP address. When you connect a third-party domain to your site, we recommend creating four A Records in your provider's DNS settings.
  • alt text - Text that some browsers display instead of an image. Search engines use it to identify the content of a page. Learn more about alt text.
  • Announcement Bar - A banner message that appears in a bar across the top of your site, visible on your mobile and desktop sites. Learn more about Announcement Bars.
  • API - An application programming interface (API) is a set of protocols that specify how software components should interact. Learn about API Commerce integrations.
  • aspect ratio - The proportional relationship between an image's width and height. Learn more about aspect ratios.
  • author - A name attributed for content on your site, such as blog posts. The author name displays in Blog Pages in most templates. Learn more about blog authors.



  • Carrier Calculated shipping - A shipping option that automatically calculates shipping costs based on USPS, UPS, or FedEx rates. It's available for domestic shipping in the United States. Learn more about Carrier Calculated shipping.
  • Categories - Keywords added to blog posts, gallery images, products, events, and album tracks. You can use categories for broad organization of your content. Learn more about categories.
  • Clickthrough URL - Clickthrough URLs turn images into links to other pages on your site, external pages, or files. Learn more about clickthrough URLs.
  • CNAME - A CNAME record specifies that a domain name is an alias for another domain. When you connect a third-party domain to Squarespace, you'll create two CNAME Records in your provider's DNS Settings.
  • Code Injection - Areas in Advanced Settings and Page Settings for adding custom code and scripts to your site. We only recommend using Code Injection if you have coding knowledge, as any custom code falls outside of the scope of Squarespace support. Learn more about Code Injection.
  • color profile - A standardized measurement of color that helps images look the same on different devices. For best results, save images on your site in the sRGB color profile. Learn more about image requirements.
  • comments - Responses from Blog Page visitors. Manage your comments in the Comments panel. Learn more about comments.
  • container - Either: 1) An area that frames an image, page, or content area on your site. Or: 2) A package, box, or other unit you use to ship an order to a customer, specific to Carrier Calculated shipping.
  • contributors - A Squarespace account with permission to log into your site. You can assign permissions for different admin areas. Every site starts with one contributor (the Owner). You can invite additional contributors depending on your billing plan. Learn more about contributors.
  • Cover Page - A unique page with its own design, separate from your template. Cover Pages can be added to an existing site to make a powerful introduction. Learn more about Cover Pages.
  • CSS - A programming language used to customize the appearance of a site. We only recommend adding custom CSS for limited aspects of your site, and we're unable to provide support for any custom code. Learn more about adding CSS to your Squarespace site.
  • currency - Squarespace Commerce supports USD, AUD, CAD, CHF, DKK, EUR, GBP, HKD, MXN, NOK, NZD, SEK, and SGD currencies. After connecting a Stripe account to Squarespace, your store will update to display the currency associated with your Stripe account (if supported by Squarespace). Learn more about currency in Squarespace Commerce.


  • Device View - Preview how your site appears on mobile. While logged into your site, click the top of your site preview and choose a device. Learn more about Device View
  • digital product - Any file you sell in your Squarespace Commerce store. When a customer buys a digital product, they're sent a download link that's active for 24 hours. Common uses for digital products include ebooks, audio files, or documents. Learn more about digital products.
  • discount - A promo code customers use to apply a discount to orders. You can offer discounts for free shipping and/or restrict discounts by product, category, or order minimum. Learn more about discounts.
  • DNS - Web servers that translate an IP address into a legible domain name. If you have a Squarespace Domain, you can access your DNS settings in the Domains panel. To connect a third-party domain, you'll need to change DNS settings in your domain registrar's account.
  • domain name - The name of your website. Your Squarespace site comes with a free domain, like "". You can replace this with a custom domain instead, like "", "," or "". There are three ways to get custom domains for your site: register them with Squarespace, transfer from a third party to Squarespace, or connect a third-party domain. Learn more about domains.


  • em - A unit of measurement that scales text relative to another font size (usually the body text), which helps with responsive design.
  • email notifications - The transactional emails customers receive after placing an order in your store. Learn more about email notifications.
  • Events Page - A page that adds a list or calendar of events to your site. The Events Page is a great place to showcase upcoming lectures, tour dates, classes, and any other public event you host. Learn more about the Events Page.
  • excerpt - Introductory text or a summary of a blog post that appears on a main Blog Page. Excerpts are usually the first few sentences or a summary of the post content. In some templates, you can add an image to a blog excerpt. Learn more about blog excerpts.
  • Express Checkout - A setting that directs customers to the checkout page after selecting one product. When enabled, a Purchase button replaces the Add to Cart button. Learn more about Express Checkout.



  • Gallery Block - A block that displays images and videos. Choose from four gallery designs: Slideshow, Carousel, Grid, and Stack. Learn more about Gallery Blocks.
  • Gallery Page - A page that displays images and videos. Gallery Page designs are specific to each template. Learn more about the Gallery Page.
  • G Suite - With our partnership with G Suite by Google, you can create a custom email address using your custom domain. You'll also get access to other G Suite features like Google Calendar and Google Drive. Learn more about G Suite and Squarespace.
  • guideline - The black line that appears when moving blocks that shows you where you can create a new column or row of content.


  • heading - An HTML element that defines the structure and style of text. Selecting a Heading style in the Text Toolbar automatically creates H1, H2, and H3 tags -- no HTML needed.
  • Home Menu - To open the Home Menu, press Esc, click the Expansion arrow, or double-click the Back arrow at the top of any panel. The Home Menu is the main access point for all admin areas of your site. Learn more about the Home Menu.
  • homepage - The page displayed when visitors arrive at your domain. You can change your homepage at any time. Learn more about setting a homepage.
  • hover - The effect that appears when positioning a mouse over an object on your site (most commonly an image or link). You can set the hover color for links in Site Styles. Some templates like Supply include hover features for images.
  • HTML - Basic markup language used for building web pages. The beauty of Squarespace is that you can design your entire site without any HTML -- our templates do the work for you. However, if you have coding knowledge and want to add advanced customizations to your site, you can add HTML to Code Blocks and Code Injection.


  • Image Block - A block that adds a single image to a page, post, or other content area. Learn more about Image Blocks.
  • Index Page - Index Pages organize content from multiple pages into a single location. Every template's Index Page has its own design and behavior. Not all templates use Index Pages. Learn more about Index Pages.
  • Insert Point - A mark used to to add a block to your site. To find an Insert Point on a page, sidebar, or footer, hover over the content area and click Edit, and then hover over the editor. To find an Insert Point in a blog post, hover over the body of the post editor.
  • inventory - Manage your inventory of products in the Inventory panel. Learn more about managing inventory.
  • IP address - A unique number that represents your device on the Internet. When connecting a third-party domain to your site, you'll add our IP addresses within A Records. Learn more about connecting domains.



  • Main Navigation - The navigation menu typically reserved for the most important pages on your site. In most templates, Main Navigation appears at the top of the page. To add pages to Main Navigation, drag them into place under Main Navigation in the Pages panel. Learn more about your site's navigation.
  • metadata - Information about your content, like its name or publication date, that’s stored within the content itself. In Blog Pages, attributes like author and publication date are metadata. Learn more about metadata.


  • naked domain - A domain address without the "www," such as (naked) instead of If you have a Squarespace domain, visitors can find your site by typing your domain with or without the “www.” Learn how to remove the "www" from your domain.
  • Newsletter Block - A block that adds a newsletter subscribe option to your site. You can connect it to a MailChimp list or Google Drive. Learn more about the Newsletter Block.
  • Not Linked - The area in the Pages panel reserved for pages that shouldn't appear in navigation menus but can still be accessed via direct links and search engines. To hide pages from your navigation menus, drag them to the Not Linked section in the Pages panel. Learn more about the Pages panel.


  • offset - A style choice where one item is deliberately out of alignment or overlapping another.


  • padding - The area between the edge of the content container and the content within it. Padding adds extra space within an object around its content.
  • page - Squarespace has several page types for different kinds of content, like Regular Pages, Gallery Pages, and Product Pages. Select Page to create a basic page with text, images, and links. Learn more about adding pages to your site.
  • Page View - In Analytics, a page view is a record of every page hit on your site that loads completely.
  • parallax scrolling - A special scrolling effect where the background image moves slower than the page content in the foreground. It creates an illusion of depth and immersion. Learn more about parallax scrolling.
  • physical product - Merchandise, apparel, or other physical goods you sell and ship to customers. If you sell physical products, you'll need to add at least one shipping option to your store. Learn more about physical products.
  • Popular Content - In Analytics, a list of pages on your site ranked by percentage of total visits.
  • posts - Individual entries in a Blog Page, each with their own editing areas and URLs. Learn more about blogging with Squarespace.
  • profile picture - Your profile image that appears at the bottom of the Home Menu. Clicking your profile picture opens login/logout options, profile settings, and the menu of all Squarespace sites you manage. Or: An image that represents someone in their author profile.
  • Promoted Block - Some templates treat the first block in a blog post differently to add extra flair to its layout. Learn more about Promoted Blocks.


  • redirect - A way to send visitors to a different URL from the one they originally entered or clicked. To create URL redirects, in the Home Menu, click Settings, Advanced, and then URL Mappings. Learn more about URL redirects.
  • referrers - In Analytics, the method by which site visitors entered your site.
  • RSS - Short for Really Simple Syndication. A way of allowing visitors to receive your blog posts in their browser or RSS feed readers as soon as they're published. Blog Pages in Squarespace automatically include RSS feeds. Learn more about RSS feeds.


  • Search Queries - In Analytics, the terms visitors type into a search engine that lead to your site. 
  • Secondary Navigation - An additional navigation menu separate from Main Navigation, available in select templates. Secondary Navigation is useful for pages that aren't the central focus of your site. Learn more about Secondary Navigation.
  • SEO - The practice of improving a site's visibility with search engines. Get tips on increasing your site's visibility to search engines.
  • sidebar - Some templates include editable sidebars that you can use to display important information consistently across your site. Sidebar availability and design varies by template. Learn more about sidebars.
  • Site Styles - The area in the Design panel for customizing the look and feel of your site, including fonts, colors, padding, and alignment. Every template has its own options, called “tweaks.” To open Site Styles from the Home Menu, click Design, and then click Site Styles. You’ll see tweaks specific to the page you’re previewing. Learn more about making style changes.
  • site title - The main title of your site that appears in headers, browser tabs, search engines, and more. Edit your site title in the Logo & Title panel or by hovering over it in your site preview.
  • SKU  - The inventory identifier for every product variant. Squarespace assigns SKUs automatically, but you can change them to match your own inventory scheme. A single product can have up to 100 SKUs.
  • Stripe - A merchant processing partner for accepting credit cards, debit cards, and Apple Pay as payment methods on your site. Learn more about connecting to Stripe.
  • Subdomain - An extension of your domain name that forwards to your site. For example, and are subdomains of
  • Summary Block - Summary Blocks present your content in magazine-style layouts. There are four Summary Blocks, and their design and behavior are consistent across all templates. Learn more about Summary Blocks.


  • tags - Keywords used in blog posts, gallery images, products, events, and album tracks. Unlike categories, tags allow for greater topic specificity. Learn more about tags.
  • tax rate - If you're a merchant using Squarespace Commerce, you can create tax rules for every country and state where you ship products. Learn more about taxes in Squarespace.
  • template - Templates are the foundation of all Squarespace sites. When you sign up for a Squarespace trial, you'll start by selecting a template on which you'll build your design. Our templates are created by our expert designers and come with example content for inspiration. You can switch templates at any time. Learn more about Squarespace templates.
  • text link - A text-only hyperlink in the Text Block that links to other pages in your site, external pages, files, email addresses, and phone numbers. Learn more about text links.
  • thumbnail - Squarespace uses thumbnail images to represent pages, blog posts, products, events, albums, videos, and other content on your site. Thumbnails populate in per-page header images, Index Pages, Summary Blocks, and other areas that use images to represent a page's content. Learn more about thumbnail images.
  • title format - A customizable default structure for how page and post titles display in browser tabs and search engine results. Learn more about title formats.
  • TLD - Also known as a domain extension, a TLD identifies the most general part of the domain name in an Internet address. The TLD always follows the last dot in a URL. For example, .com, .org, and .net are TLDs.
  • trash can - Deleted pages and blog posts are typically stored in the trash can for 30 days so you can recover them if needed. You can find the trash can in the Pages panel.
  • tweak - A setting or option in Site Styles that changes design elements like typography, colors, and padding. Site Styles tweaks usually appear as drop-down menus, checkboxes, or sliders. Learn more about Site Styles.



  • variant - Variations of a product with different attributes like size or color. Adding variants to a product creates a drop-down menu of options on its page, most commonly "Size" or "Color." Learn more about variants.
  • vh - A percentage of the viewport height, which is the part of a browser where your site displays.
  • Visits - In Analytics, Visits represent continuous browsing events on a website with no more than a 30-minute break between interactions. For example, if you view a page every 29 minutes for three hours, this would be counted as one visit. If the same visitors views a page after a 30 minute break, a second Visit is counted.
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