Search engine optimization, or SEO, is the process of improving your site's ranking in search results. While the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secret and change frequently, we build all known SEO best practices into every Squarespace site.
As the host for millions of websites for over a decade, we’ve implemented various strategies to help your site appear in search engine results. Squarespace has the technical side covered for you—there's no need to search for plugins or get under the hood.
Here are some SEO-friendly features built into every Squarespace site:
Squarespace automatically generates and links a proper sitemap.xml, which enumerates every URL and image metadata on your site with proper priority for perfect indexing. For more information, visit Your site map.
All Squarespace Domains and third-party domains include free SSL certificates when connected and pointing to Squarespace sites. This is an SEO best practice, as sites that aren't SSL-secured may be penalized in search engine rankings.
Tip: Confirm your SSL panel is set to the Secure setting, especially if you registered or connected your domain before 2017.
Clean HTML Markup
Squarespace produces pages with clean HTML markup that is indexable by search engines. There’s no need to add <h1> and <h2> tags in HTML. Just select a Heading style, and those tags are created for you.
Images contain proper <alt> and <title> tags, improving search engine indexing. All meta tags for pages and <link> tags for RSS feeds are automatically generated. Image descriptions are converted to <alt> tags.
All pages and collection items on your site have static URLs that are easily indexed and read by search engines.
If you have multiple domains, Squarespace will redirect users and search engines to a primary domain and use
rel="canonical" to fix these references. To learn more, visit Multiple domains and SEO.
If you use a custom domain as your primary domain, this hides your built-in domain from search engine results.
Search engine and page descriptions
Squarespace includes fields for editing your site’s search engine and page descriptions. These might appear below your site title in search results depending on the search terms used.
AMP, or, Accelerated Mobile Pages, creates lightweight versions of web pages to help them load faster on a mobile device. AMP works with Google to prioritize results in mobile searches.
Google rich image search for products
Squarespace structures product information so Google can display additional information in rich search results. These search results can include the product name, a product image, description, price range, availability, and product URL.
Built-in mobile optimization
Google's technology gives mobile-optimized sites a higher priority in search results. As such, all mobile-friendly Squarespace sites are also search-engine friendly. As long as you don’t disable mobile styles or overload your site with too much content, your site is ready to be found in mobile searches.
Built-in meta tags
HTML <meta> tags in a site's code help search engines identify a site's titles and page descriptions. Meta titles and descriptions may appear in search results, depending on what visitors are searching for.
Squarespace automatically adds meta tags to your site from these SEO settings:
- SEO titles - Creates meta title tags for individual pages and collection items.
- SEO descriptions - Creates meta description tags for individual pages and collection items.
- Site title - Creates the title tag for your whole site.
- SEO site description - Creates the meta description tag for your homepage.
Other types of metadata, like image names and publication dates, give your content more context and help visitors use your site more effectively. To learn more, visit Content metadata.
Search Keywords Analytics
You can check the Search Keywords panel to see which search terms drive traffic to your site from Google, Bing, and other search engines. Understanding which search keywords result in the most clicks to your site can help you focus your content and continue to improve your search strategies.
Structured data helps Google understand and classify pages and their content. Squarespace automatically generates structured data using these schemas:
- Blog post
- Local business
It's not possible to edit or remove this data.
How to use Squarespace’s SEO-friendly tools
All Squarespace sites are built for clean indexing by search engines. However, your content and how you use these features are up to you. For more on Squarespace’s SEO-friendly features and how to use them, visit Increasing your site's visibility to search engines. You can also sign up for an expert-led webinar on growing your audience.
SEO strategy falls outside of the scope of Squarespace Customer Support because search engine technology frequently changes and everyone's marketing needs are unique. While we're unable to provide specific SEO advice through email and live chat, there are other ways you can get more SEO help:
- Attend an expert-led Growing your Audience webinar.
- Get advice from the community in the Squarespace Forum.
- Choose the Squarespace Select plan for premium account management with Squarespace, which includes SEO consultations.
Tip: Hire a Squarespace Expert to build your site with SEO in mind. Learn more about the expert services available through Squarespace Marketplace.