Squarespace builds SEO best practices into every site automatically.

Learn how Squarespace's built-in tools automatically optimize your site to improve its search ranking. Explore our built-in SEO capabilities to understand how they work and how you can manage them.

Tip: Register for our SEO with your Squarespace site webinar where we'll focus on using our built-in tools to boost your site’s discoverability.

Also try: Optimize your site for AI-powered search engines.

Video on our built-in SEO features

This one and a half minute video walks through our SEO features that help improve your ranking in search results, like identifying and integrating keywords, using alt text, and checking your SSL certificates.

Sitemaps

We automatically create and update a sitemap for your site. A sitemap is a list of your URLs and image metadata that helps search engines quickly discover and index your content. You don't need to create or submit one manually.

Clean (or static) URLs

All pages and collection items on your site use static URLs, which are simple, stable addresses like yoursite.com/about. Static URLs are easier for search engines to crawl, accumulate value from backlinks over time, and look more trustworthy to visitors in search results.

Automatic redirects for multiple domains

Connecting multiple domains to one site gives visitors more ways to find you, captures common misspellings, and keeps competitors from registering similar domain names. 

To ensure this doesn't hurt your SEO, Squarespace automatically redirects all connected domains to your primary domain. For example, if www.example1.com is your primary domain and a visitor arrives via www.example2.com, they'll be seamlessly redirected, and only www.example1.com will appear in search results.

Structured data

Squarespace automatically generates structured data to help Google understand and display your content in search results. We use the following schemas, which you can’t edit or remove:

• Blog post
• Event
• Local business
• Organization
• Product
• Website

Automatic tagging

Squarespace automatically generates metadata that search engines use to understand your pages and content. This includes meta tags, RSS feed tags, and image alt text. You don't need to add these manually.

For images, we use the image description as alt text. If you don’t add a description, we’ll use the image's file name. To get the most out of this feature, add descriptions to your images.

Google's rich search results for products

Squarespace automatically structures product information so Google can display additional information in rich search results. These search results can include the product name, product image, description, price range, availability, and product URL.

Built-in mobile optimization

All Squarespace sites are mobile-optimized by default, which is important because Google prioritizes mobile-friendly sites in search results. For best results, avoid disabling mobile styles or overloading your site with too much content.

Clean HTML markup

Squarespace automatically formats your site's code in a way that's easy for search engines to read and index. For example, we correctly tag headings and other key text so search engines can understand the structure and hierarchy of your content.

SEO features and tools that require your input

Some SEO features require manual setup: 

• SEO descriptions - Add SEO descriptions to your pages so search engines can identify your site’s titles and page content.
• SSL certificates - All domains connected and pointing to Squarespace sites include free SSL certificates, but ensure SSL is enabled in your domain settings. Sites without SSL may rank lower in search results.

SEO report tool

The SEO report tool is available on version 7.1.

Use the SEO report tool to scan your site for missing alt text or page descriptions. You'll get suggestions on how to optimize these fields with keywords for your business or brand. 

More help

Because search engine technology changes often, and everyone's marketing needs are unique, Squarespace Customer Support can't assist with SEO strategy. We can't guarantee specific results like ranking changes or how your site appears in search results. To get more help with SEO: 

• Review our SEO checklist and tips on increasing your site's visibility to search engines.
• Attend an expert-led SEO with your Squarespace site webinar.
• Get advice from the community in the Squarespace Forum.
• For hands-on help, hire a vetted SEO expert to build your site with SEO in mind.