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Video Series: Introducing Commerce

Your ecommerce store is more than a website; it's an extension of your business and brand. By following the videos below, you can set up your store, add products, manage sales, and create satisfied customers. Squarespace's ecommerce features are robust and customizable, so feel free to pause the videos at any time to refer to a guide in the Additional Resources section for step-by-step instructions.

1. Build an inventory

Add products and customize them with images, variants, forms, and other features. This video demonstrates how to add and publish a new product.

  • Add a Product Page (0:30)
  • Add products (0:50)
  • Set product images (1:10)
  • Create a variant (1:25)
  • Additional Info (2:12)
  • Product forms (2:30)
  • Set thumbnail image (2:45)
  • Push product announcements (3:05)
  • Schedule products launches (3:16)
Additional Resources:

2. Design your store

Organize your products to create a beautiful and simple shopping experience for your customers. Design your site to represent your unique brand. This video explores ecommerce design options and organizing products with tags and categories.

  • Open the Style Editor (0:10)
  • Style the checkout page (0:40)
  • Organize products (1:00)
  • Use tags (1:50)
  • Add a Summary Block (2:15)
Additional Resources:

3. Set up the basics

Set up your ecommerce store by connecting a payment processor and customizing your checkout flow. Then connect a MailChimp mailing list and personalize email settings to stay connected with your customers. This video covers the initial steps to setting up your store.

  • Step up process (0:05)
  • Connect to Stripe (0:15)
  • Express checkout (0:50)
  • Connect to MailChimp (1:10)
  • Custom checkout forms (1:25)
  • Store policies (1:50)
  • Email settings (2:00)
  • Set up shipping (2:45)
  • Add tax rules (3:20)
  • Create a contact page (3:40)
Additional Resources:

4. Gain a following

Use blog posts and the announcement bar to keep customers aware of new products and promotions. Connect to social media to share content across platforms. This video shows ways to promote your products, on your site and around the web.

  • Add a blog post (0:10)
  • Enable comments (0:45)
  • Push to social (1:05)
  • Activating Twitter Cards (1:20)
  • Share on Facebook (1:35)
  • Add Share buttons (2:00)
  • Connect Pinterest (2:20)
  • Add a coupon (2:30)
  • Make an announcement (2:55)
Additional Resources:

5. Manage your store

Run a test order to better understand your customer's experience. Fulfill and refund orders from the Orders panel. This video shows how to manage orders and keep your store running smoothly.

  • Run a test order (0:10)
  • Go to checkout (0:40)
  • Fix stock (1:00)
  • Remove test orders (1:25)
  • Enable live orders (1:40)
  • Manage orders (1:55)
  • Mark as fulfilled (2:10)
  • Add a tracking number (2:20)
  • View order history (2:35)
  • Issue a refund (2:45)
  • View Stripe invoice (2:55)
  • Contact customers (3:05)
  • Export to .csv file (3:15)
Additional Resources:
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Video Series: Introducing Commerce