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Adding text to banners

Many sites support page banners, where you can add an image, color, or video to the top of the page to introduce your content. 

Depending on your site's template and version, you can often add text to display over your banner image as well. Because the text that you add in Squarespace adapts to fit any screen size or mobile device, this is a great way to add text to your banner, rather than uploading an image with text.

Watch a video

This video applies to version 7.0.

Before you begin

Before adding text to your banner, learn how to add a banner image. How you add the banner depends on your site's version and template

We don't recommend using a banner image that has text within the actual image file for a couple reasons:

  • Computers can't read this text, so search engines won't index it for results.
  • When your banner changes shape to adapt to different browser widths, parts of the text will get cropped.

Add page banner text

How you add page banner text depends on which version of Squarespace your site is on.

Move any block section to the top of a page to create a page banner. Depending on the type of section you're using, it might already include text. 

If you added a Blank section, it includes a Text Block. Click into the block to add text, then use the Format drop-down to choose a paragraph style. 


To learn more about adding and editing sections, visit Page sections in version 7.1

Page banners display at the top of pages, such as Blog Pages or Layout Pages. Most templates display the page's title and description over each banner.


  • For templates that display the page description in the banner, page descriptions shouldn't be used purely for adding SEO-based content. Using page descriptions for the banner won't have a negative effect on SEO.
  • To display a different title in search results and social shares, add an SEO title.
  • You can create extra height in most templates by adding blank spaces to the description. Press the Return or Enter key around the description text to expose more of the image. This can help fix cropping issues and increase the height of the banner for a dramatic effect.
  • As an alternative to the built-in banner options, you can add an Image Block to the top of a Layout Page on any template. The Poster layout works particularly well as a banner with text overlay.

Add a page title, description, and thumbnail

To add text to a banner in templates that use the page title and description:

  1. In the Home Menu, click Pages.
  2. Hover over the page title in the left panel and click the the-gear-icon.
  3. Add text to the Page Title and Page Description fields in the General tab.
  4. In the Media tab, add a thumbnail image. While this is optional, some templates require a banner image or video for the text to display.
  5. Click Save, then refresh the page. Banner changes sometimes don't appear in the site preview until you refresh the page.


If your banner doesn't display, try these troubleshooting steps:

  • Refresh the page.
  • Check the template list to confirm your template supports banner text for that page type.
  • Open Site Styles and check if your template has style options that hide the banner or banner text.
  • Review your template's Structure and style guide.

Style the text

How you style the banner text depends on which version of Squarespace your site is on.

Your site's style settings in the Design panel determine how text displays in your banner section.

  • To change your site's fonts, choose a font pack and base size in the Fonts panel. Click the the-gear-icon to style specific text.
  • To change your font color, choose a palette and theme in the Colors panel. Hover over your theme and click the pencil icon to style specific elements within that theme.

For more information and detailed steps, visit Version 7.1 style and design options

Use the tweaks in the Site Styles to adjust the fonts and colors. Banner style tweaks will usually affect every banner on your site.

For more information, review your template's main Template guide.

Other banner types in version 7.0

In version 7.0, each template has its own banner options. Use the sections below to learn how to add banner text for other types of banners beyond page banners. See the options by template for the banner text your template supports.

Add collection item banner text 

Collection items are individual blog posts, events, and product items. Collection item banners typically create their overlay text from the settings for that blog post, event, or product. Use the links below to adjust the settings for each item type:

Add Index Page banner text

For templates that support a stacked Index Page, each Index section creates a banner on the page. In these template families, either the page description or the page content displays as an overlay:

  • Bedford - Page description displays over the banner. Format it with headers and buttons.
  • Brine - Page content displays over the banner. To add banner text, add a Layout Page section and customize it with blocks.
  • Pacific - Page content displays over the banner. To add banner text, add a Layout Page section and customize it with blocks.

Add intro area overlay text

Templates in the Brine family support an intro area that displays over the banner. You can customize this area with blocks, such as a Text Block or Button Block. This is the most versatile header, allowing for a wide range of content and many header sizes.

Format special description text

Templates in the Bedford family use special formatting in the page description to create headers and buttons in Layout, Album, Blog, Events, and Products Pages. 

In these templates, use the steps above to add a description, then format the text to determine how it displays.  

For detailed steps, visit Bedford template family

Version 7.0 banner text options by template

Here are the banner text options in these template families:

Template family

Page banners

Collection item banners


  • No text overlay
  • Blog posts, events, products: No text overlay


  • Blog posts:  Title, one metadata element.
  • Events:  No text overlay


  • Open blocks area ("intro area")
  • Header content (such as site title and navigation links) can display over the banner.




  • Blog posts: Post title and up to four metadata elements


  • Page title and description, the site title/logo and tagline, or just the banner image. Learn more.
  • Same as page banners 


  • Page title and description.








  • Blog posts, events: No text overlay




  • Page title and description.


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