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Squarespace Analytics App for iOS (previously Metrics)

The Squarespace Analytics App lets you view and track site statistics for your Squarespace sites from any iOS device.

Download the app

Download the Squarespace Analytics App for free here.

Getting started

Do I need a Squarespace site to use the app?

Yes, the Analytics app must connect to an active Squarespace 7 site to pull and display relevant data. Squarespace 5 sites aren't supported.

Log in

  1. Open the app and tap the Add site button.
  2. Enter the email address and password associated with your Squarespace account, or use Touch ID.
  3. Tap Go on your keyboard.
  4. Select a site to track.

Can I use the app offline?

You must be connected to internet to refresh the latest data, but you can view the most recently refreshed information offline.

What iOS versions are compatible with the app?

  • Recent versions of the Analytics app (v1.2.6 and later) are only supported on iOS 9+. Previous versions of the app (v1.2.5 and earlier) are supported on iOS 8+.
  • Compatible with iPhone, iPad, and iPod Touch.
  • Optimized for the iPhone 5, iPhone 6, and iPhone 6 Plus.

What contributor permissions are needed to use the app?

Site Owners, Administrators, and users with Reporting permissions can use the app. For more information on contributor permissions, visit Squarespace permissions explained.

Can I use the app with multiple sites?

Yes, you can view analytics for multiple sites in app, as long as all sites are under the same account.

To add another site, swipe left to the Add site screen. Tap the + icon, then tap a site to add it. Swipe right to return to data titles, then swipe left or right to switch between sites. You'll see a page of data tiles for each site added. 

View data tiles

Note: The date picker is only available in the most recent versions of the app (v1.3.0 and later). If you're not seeing the date picker, check your device's compatibility and ensure that you're using the latest compatible version.
  1. Tap the date picker at the top-right to filter your results by Today, This Week, or This Month. The data tiles will refresh to only show data from this time range. 
  2. Swipe up from the bottom of the screen to display data tiles for the site you've selected. Each tile shows a summary of the data.
  3. Swipe down from the top to refresh this data.
  4. Tap any tile to view more data from that category.
  5. Individual tiles display data either as a line graph, list, or pie chart.

Keep reading for a breakdown of how each tile uses and displays data.

Page Views

  • Displays a record of every page on your site that a visitor loaded completely.
  • Separate tiles for viewing data from either Today or This Week.
  • Data displays as a line graph.
  • Tap any point on the graph to see a date marker.

Visits

  • Displays the number of continuous browsing events on your site with no more than a 30-minute break between interactions. For example, if someone views a page every 29 minutes for three hours, this is counted as one visit. If the same visitor views a page after a 30 minute break, a second visit is counted.
  • Separate tiles for viewing data from Today or This Week.
  • Data displays as a line graph.
  • Tap any point on the graph to see a date marker.

Subscribers

  • Displays the estimated number of subscribers to your RSS feed or podcast.
  • Separate tiles for viewing either Daily or Weekly data.
  • Data displays as a line graph.
  • Tap any point on the graph to see a date marker.

Popular Content

  • Lists all pages on your site ranked by percentage of total visits.
  • Separate tiles for viewing either Daily or Weekly data.
  • Data displays as a list with visitor percentage values for each item.
  • Tap a list item to expand and then tap View to open the listed page in your device's browser.

Referrers or Traffic Sources

Note: If you have a Cover Page or Website, this tile is called Referrers. If you have an Online Store, this tile is called Traffic Sources
  • Tracks the site visitors used to access your site.
  • Direct means that the visitor entered your URL directly into their browser.
  • Separate tiles for viewing either Daily or Weekly data.
  • Data displays as a list with visitor percentage values for each item.
  • Tap a list item to expand and then tap View to open the referrer’s page in your device's browser.

Browsers

  • Keeps a weekly record of all browsers visitors used to view your site.
  • Data displays as a pie chart.
  • Tap a pie slice to enlarge that section and view corresponding statistics.

Operating Systems

  • Keeps a weekly record of all operating systems visitors used to view your site.
  • Displays as a pie chart.
  • Tap a pie slice to enlarge that section and view corresponding statistics.

Device Platforms

  • Keeps a weekly record of site views made from desktop computers versus mobile devices.
  • Displays as a pie chart.
  • Tap a pie slice to enlarge that section and view corresponding statistics.

Audience Size

Note: This tile was previously called Unique Visitors.
  • Tracked via a browser cookie which is set when a visitor first accesses your website and lasts for two years. If a user clears their browser cookies, they are counted as a new visitor the next time they view your site.
  • These totals are a good measure of total audience reach, but not necessarily engagement, which is better measured by Visits.
  • Data displays as a line graph.
  • View hourly data per day.
  • Tap any point on the graph to see total visitors for that hour.

Comments

  • Displays the number of comments to any Blog Page on your site.
  • Separate tiles for viewing data from Today or This Week.
  • Data displays as a line graph.
  • View hourly data per day.
  • Tap any point on the graph to see total visitors for that hour.

Search Engine Queries

  • Lists the terms or phrases visitors type into a search engine to bring up your site.
  • Separate tiles for viewing either Daily or Weekly data.
  • Displays as a list with visitor percentage values for each term.
  • Tap a search term to expand and then tap View to open a search for that term in your device’s browser.

Commerce Tiles

If you have an active Commerce store, the Analytics app will display tiles for the following statistics:

  • Total Units Sold
  • Total Revenue
  • Top Products by Revenue
  • Top Products by Units Sold

Organize tiles

Move tiles into the order you prefer or rename the app-only title for a site. 

Reorder tiles

  1. From the tile list, tap and hold any tile until you see all tiles wiggle.
  2. Tap and drag a tile to reposition it.
  3. Tap the checkmark to save your changes.

Rename a title

You can rename the site title by tapping the text field at the top of the screen and entering your new title. This only affects the app and not your actual site, making it convenient for presentations or organizing multiple sites.

  1. From the tile list, tap and hold any tile until you see all tiles wiggle.
  2. Tap the site title at the top of the screen.
  3. Enter the new app-only site name. If all of the text is deleted, it will revert back to its original value.
  4. Tap the checkmark to save your changes. 

Settings

From your tile list, swipe all the way to the right to access app settings:

  • Color - Sets the visual theme of the app to a dark background with colorful tiles.
  • White - Sets the visual theme of the app to a white background neutral tiles.
  • Add a Site - Add a new site to track.
  • Manage Sites - Reorder or delete each page of tiles for the sites you've synced with the app. Swipe up on a page to delete or press and hold a page to reorder pages. Tap any page to return to browsing.
  • Log Out - Delete all tiles and login info. To view statistics and add new tiles, re-enter the email address and password for your Squarespace account.
  • Tutorial - Review the slideshow tutorial that opened when you first installed the app.
  • Need Help? - Send a ticket to Customer Care from your device's email application to receive help with an issue.
  • About - View information about the Squarespace Analytics App, including version information and links to our App Knowledge Base and Third Party Libraries.

Troubleshooting

Why is there a discrepancy between the weekly data in the app and what I see on desktop?

Each platform defines a week differently, meaning that your numbers might not always match between the app and desktop version. Your desktop analytics define a week as Sunday through Saturday, while the Analytics App defines a week as the past 7 days.

Glossary

To learn more about the terms used throughout the Squarespace Analytics Apps, view our glossary terms here.

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Squarespace Analytics App for iOS (previously Metrics)