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Importing content from Tumblr

Squarespace allows you to import blog posts from Tumblr into a Blog Page on your site.

Before you begin

One-time import

This is a one-time import. Any updates in your Tumblr blog won't automatically sync to Squarespace after the import. Additionally, importing a Tumblr blog multiple times creates a new Blog Page and disables the first imported Blog Page.

Ask/Answer posts

Tumblr's Ask/Answer posts aren't compatible with Squarespace. If your Tumblr contains Ask/Answer posts, your import will fail.

Use these steps to remove all Ask/Answer posts before importing:

  1. Go to, replacing yourname with your Tumblr title.
  2. In a new tab, log into your Tumblr account.
  3. Click the Account icon in the top-right corner, select your blog, then click Mass Post Editor.
  4. You'll see a list of your Tumblr posts by date. Remove all posts on the /archive/filter-by/answer page.
Note: You can recreate your Ask/Answer posts using Quote Blocks in blog posts. Change the blog posts' publication date to match the dates posted in Tumblr, then merge blog pages after importing. 

Step 1 - Go to the Import / Export panel

In the Home Menu, click Settings, click Advanced, and then click Import / Export.

Step 2 - Import Tumblr content

Click Import.

In the Import Site window, click Tumblr.

Enter your Tumblr URL and click Begin Import

A progress bar will indicate that your Tumblr content is importing. A Success message will appear once the import is complete. 

Step 3 - Enable your imported content

Your Tumblr content imports to a disabled Blog Page in the Not Linked section. In the Pages panel, hover over the page title, and click the next to the title to open Page Settings.

Check Enabled and then click Save.

Note: To use your imported Tumblr content and all of your Tumblr images, you'll need to enable the page. For more help with this, visit Enabling and disabling pages.

Step 4 - Move imported content to Main Navigation (optional) 

To add your imported Tumblr content to your main navigation, drag and drop your Blog Page from the Not Linked section to the Navigation section.

Step 5 - Move posts (optional)

Once you've imported your blog, you can move your Blog Posts between Blog Pages. To learn more, visit Moving content between pages.

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Importing content from Tumblr