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Using Product Blocks

Product Blocks display a product from a Products Page on a Layout Page or blog post with an optional Add to Cart button. This is an alternate way to display products from your store, letting you promote them on a homepage or create a customized layout different than your template's Products Pages.

Tip: To learn about the differences between Product Blocks and Products Pages, visit Products Pages vs. Product Blocks.

Before you begin

  • To use Product Blocks, you need a Products Page containing the product you want to display.
  • The Products Page containing the product must be enabled. If you disable it, the product won’t appear in shopping carts when added via Product Blocks.
  • The product must be published and visible.
  • Product Blocks display one product each. To display multiple products, add multiple Product Blocks or a Summary Block.
  • If you're using Product Blocks to arrange your store instead of Products Pages, you can hide your Products Pages by moving them to the Not Linked section of the Pages panel. This removes the Products Page from navigation menus, while keeping them enabled.

Step 1 - Add the Product Block

  1. Open a page or post editor.
  2. Click an Insert Point or the +.
  3. Select Product from the menu.
  4. For more detailed steps, visit Adding blocks.

Step 2 - Choose a product to display

In the Find A Product search bar, search for the product to display in the block, and click it in the search results to add it.

The search scans product:

  • Titles
  • Descriptions
  • Tags
  • Categories
  • Text Blocks in the product's Additional Information
Note: The search displays up to 15 matches. If your products have similar names, search by the exact title.

Step 3 - Add product details

Use the checkboxes to customize which details display in the Product Block. These details are pulled from the Item and Options tabs in the product editor. Double-click a product on its Products Page to open this editor.

  • Check Show Image to display the product's thumbnail image.
  • Check Show Title to display the product's title.
  • Check Show Price to display the product's price.
  • Check Show Description to display the description of the product.
  • Check Show Add to Cart Button to display an Add to Cart button.

Step 4 - Save

Click Apply to publish your changes.

Repeat these steps to add multiple Product Blocks to a Layout Page or blog post. Product Blocks work well in combination with other blocks on a page, letting you create layouts beyond the Products Page.

Step 5 - Style the Add to Cart button (optional)

You can customize the design and text of the Product Block's Add to Cart button.

Edit the button design

  1. Open a page containing a Product Block.
  2. In the Home Menu, click Design, and then click Site Styles.
  3. Scroll down to the style tweaks for buttons.

To learn more, visit Styling buttons.

Change the button text

By default, the text for the Product Block's button is Add to Cart. You can change this text to something else, like Buy Now.

  1. Go to the Products Page containing the product displayed in your Product Block.
  2. Double-click the product to open the product editor.
  3. In the Options tab, enter new button text.


What's the difference between Products Pages and Product Blocks?

Product Blocks display individual products from existing Products Pages, while Products Pages hold collections of multiple products in template-specific layouts. To learn more, visit Products Pages vs. Product Blocks.

Can I display multiple products in a Product Block?

No. Each Product Block only displays a single product. However, you can add multiple products to a page by adding multiple Product Blocks.

You can also display a collection of products in a magazine-style layout using Summary Blocks.

Can I change the size of Product Blocks?

Yes. When you first add the block, it will occupy the full width of the content area if there are no other blocks next to it. For help resizing and arranging Product Blocks, visit Resizing blocks and Creating columns and rows with blocks.

The aspect ratio of Product Blocks matches the original aspect ratio of the product's thumbnail. To ensure a Product Block has a specific aspect ratio, crop the image before uploading it to your site.

My Product Block displays the wrong image.

Product Blocks display the product's thumbnail image. This image may be different than the first image set in the Item tab of the product editor. To change the image in the Product Block, change the product's thumbnail image.

The product won't add to the shopping cart from the Product Block.

If clicking a Product Block's Add to Cart button doesn't add the product to the shopping cart, the linked Products Page might be disabled. Products from disabled Products Pages can display in Product Blocks, but can't be added to carts. To resolve this issue, enable the Products Page.

How do I change the font?

To change the text that displays, go to your Products Page and edit the item information.

The product details fonts take their style from other text styles on your site. In most templates:

  • Title - Follows the body text font, but slightly larger. The color follows the body link color.
  • Pricing - Follows the body text font and color, but slightly larger.
  • Description - Follows the body text font and color.

There are some exceptions. In these template families:

Template family Notes


  • Title color - Follows body text


  • Title color - Follows body text


  • Title color- Follows body text


  • Title font - List Title (adjust while on a Blog Page)
  • Description font - Excerpt
  • Title color - Title Color
  • Description Color - Excerpt Color
  • Price font - no style options
  • Description - Fixed weight
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