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Using tags and categories in a blog

Add tags and categories to a Blog Page to organize your content and help visitors find similar posts. When a customer clicks on a category or tag in a blog post, they'll see all the posts filtered by that category or tag. 

Formatting tips:

  • Tags must be 80 characters or fewer.
  • Categories must be 25 characters or fewer.
  • Tags and categories are case-sensitive. For example, entering Apples, apples, and APPLES creates three tags or categories.

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Categories vs. tags

Use categories to label content broadly by subject or type, and tags to label content by keywords or characteristics visitors might use in searches.

One analogy is to think of a category as a meal, and a tag as a single ingredient within the meal. For example, you could have a blog post with the category Salad and the tags Arugula, Parmesan, and Walnuts. You could also add tags for difficulty, like Easy or Quick, and other characteristics, like Healthy. 

While you can use tags liberally, try to use as few categories as possible. Too many categories can be confusing or overwhelming to readers.  

Add tags and categories to blog posts

  1. In the Home Menu, click Pages, then choose a Blog page from your navigation.
  2. Click a post title, then click Edit.
  3. At the bottom of the blog post editor, click the + icon next to Tags or Categories.
  4. Click an existing tag or category, or type in a new one. Tags you added to previous posts appear as you type.
  5. To remove a tag or category from the post, click the X next to the label.

Manage tags and categories

You can bulk-edit tags and categories in the Advanced tab of Blog Settings. For example, if you want to rename a category, you can edit it in Blog Settings so you don't have to edit it in each blog post.

Tip: Tags and categories in this tab are weighted by color, based on how often you use them. Darker labels are the ones you use most often, while the lighter gray labels are used less frequently. Hover over a label to see how many times you've used it.
  1. In the Pages Panel, click your Blog Page.
  2. Click the  to open Blog Settings.
  3. In the Advanced tab, click the tag or category names you'd like to remove or rename.

You can also merge tags or categories by selecting the labels you'd like to combine, entering a new name, then clicking Merge.

Category navigation

You can create Main Navigation links that lead visitors to filtered lists of content by category or tag. This encourages visitors to stay engaged by finding content that interests them. You can set the number of posts appearing per page from 1 to 20 using the Posts Per Page option in the Blog Page's settings.

To learn how to set up these links, visit Adding a navigation link for a category or tag.

Tip: To create a drop-down menu of category links, add them to a folder.

In the Pacific family, there's a built-in category navigation at the top of the Blog Page, which displays links to the different post categories. Clicking a link filters out every post except the ones in that category.

Learn more

For more details on managing tags and categories, visit our general tags and categories guide.

Check out these guides for more options for displaying tags and categories:

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Using tags and categories in a blog