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Using tags and categories in a blog

Add tags and categories to a Blog Page to organize your content and help visitors find similar posts.

Formatting tips:

  • Tags must be 80 characters or fewer.
  • Categories must be 25 characters or fewer.
  • Tags and categories are case-sensitive. For example, entering Apples, apples, and APPLES creates three tags or categories.

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Categories vs. tags

In general, use categories to divide content by subject or type. We recommend categorizing relatively conservatively. Too many categories can be confusing or overwhelming to your readers.

For example, on a recipe blog, you might categorize your posts by meal type (breakfast, lunch, dinner, dessert, etc.) 

Tags, on the other hand, can be used liberally. On a recipe blog, for a post categorized as "lunch," you could add tags for ingredients (kale, tomatoes, tempeh, dressing) as well as qualities visitors might want to search for (quick, low-calorie, easy, healthy, vegan).

When a customer clicks on a category or tag in a blog post, they'll see all the posts filtered by that category or tag. In this example, visitors could see a list of lunch recipes, recipes using kale, or vegan recipes.

Step 1 - Edit a blog post

  1. In the Home Menu, click Pages, then choose a Blog page from your navigation.
  2. Click a post title, then click Edit.

Step 2 - Add tags and categories

  1. In the bottom left corner of the post editor, click the + icon next to either Tags or Categories.
  2. Click an existing tag or category, or type in a new one. Existing tags appear in a drop-down as you type.

To remove a tag or category from the post, click the X next to the label.

Step 3 - Manage tags and categories

You can bulk-edit tags and categories in the Advanced tab of Blog Settings. For example, if you want to rename a category from Movie Reviews to Film Reviews, you can bulk-edit the entire category so you don't have to go into every post and rename the category manually.

  1. In the Pages Panel, click your Blog Page.
  2. Click the  to open Blog Settings.
  3. In the Advanced tab, click the tag or category names you'd like to remove or rename.

You can also merge tags or categories by selecting the labels you'd like to combine, then clicking Merge.

Category navigation

You can create Main Navigation links that lead visitors to filtered lists of content by category or tag. This encourages visitors to stay engaged by finding content that interests them. You can set the number of posts appearing per page from 1 to 20 using the Posts Per Page option in the Blog Page's settings. To learn more about setting up these links, visit Adding a navigation link for a category or tag.

Tip: You can add these links to a folder to create a drop-down menu.

In the Pacific template family (Charlotte, Fulton, Horizon, Naomi, Pacific), there's a built-in category navigation at the top of the Blog Page, which displays links to the different post categories. Clicking a link filters out every post except the ones in that category.

Learn more

For more details on managing tags and categories, visit our general tags and categories guide.

Check out these guides for more options for displaying tags and categories:

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Using tags and categories in a blog