Integrate with Google Merchant Center to display your products in product listings across Google.

Using our integration with Google Merchant Center, you can display your physical products in product listings across Google, like in Google Shopping, Google image searches, and on YouTube. You can sync your products automatically from Squarespace to Google Merchant Center.

This integration is available in Core, Plus, Advanced, Commerce Basic, and Commerce Advanced plans. Learn more about choosing the right Squarespace plan.

Also try: Increasing your store's sales.

What do I need to display my products in Google Shopping?

To use this integration, you need to:

• Sell physical products.
• Add a shipping option in Squarespace.
• Be located in the United States and set your site language to English (United States).
• Have a Google Merchant Center account. Multi-client accounts (MCA), also known as advanced accounts, and sub-accounts in an MCA aren't supported at this time.
• Have 200 or fewer separate data sources linked to your Google Merchant Center account. If you have over 200, delete an existing data source to connect your Squarespace site.

Connect your site to Google Merchant Center

To connect your site to Google Merchant Center:

1. Open the Google shopping panel.
2. If you don’t already have a Google Merchant Center account, click Google Merchant Center Account. On the Merchant Center screen, click Get Started and follow the prompts to create one.
3. One of the prompts requires you to verify that you manage your website. You can do this in various ways, but we recommend adding an HTML tag.
4. Google may prompt you to verify using an emailed code. Instead, click More ways to verify.
5. In Google, choose Add an HTML tag.
6. Scroll down and copy the HTML tag that Google generated for your website.
7. Return to Squarespace and click Paste Google verification code into site header. This opens your site’s Code injection panel. Paste the HTML tag into the Header field and click Save. Don't remove the HTML tag even after you've been verified.
8. Return to your Google Merchant Center account and click Verify.
9. After you verify, click Continue.
10. To complete the connection process, return to the Google shopping panel, click Sign up with Google, then click Continue.

After you complete the setup process and final review in Google Merchant Center, your site's physical products will sync to Google Product Listings. Visit the Google panel in Squarespace to view your site’s sync status. You can’t sync only specific physical products, but you can choose which products display on Google from your Google Merchant Center account.

Disconnect from Google Merchant Center

To disconnect your site from Google Merchant Center:

1. Open the Google panel in Squarespace, click Disconnect.
2. Go to your Google Merchant Center account and remove the products you want to stop promoting on Google.

Add GTIN and MPN product codes to optimize for Google Shopping

If you resell packaged goods, add GTIN or MPN product codes to help your products show up in Google Shopping. GTIN codes are issued by GS1 US and help third-party selling platforms identify your products and show them to the right people. MPNs are issued by original product manufacturers.

Where to get help with Google Shopping

Our Customer Support team can help you connect and disconnect your site from Google Merchant Center. For help managing your listings, visit Google’s Help Center.