Identify which buttons and forms your visitors engage with the most.

Track how often visitors view, submit, or engage with the forms and buttons on your site in the Form & button conversions report. You can use the report to understand what's driving engagement and where drop-offs happen.

To access the Form & button conversions report, you must be on a Core, Plus, Advanced or a Business, Commerce Basic, Commerce Advanced website plan.

Also try: To review how visits convert to purchases, visit the Sales analytics and Purchase funnel panels.

View your form and button conversions report

To check how your forms and buttons are performing:

Gauge visitor engagement with your conversion rate

The percentage of views resulting in a button click or form submission is your conversion rate. This rate is a good indicator of how well your site’s design and content are performing against your visitor engagement goals.

For example, if you add a newsletter block, you can monitor the percentage of visitors who subscribe, and how that number changes as you tweak the style or move the block to different areas of your site.

How we calculate the conversion rate

We calculate the conversion rate with this formula:

Conversion rate = (Converted unique views ÷ unique views) x 100

Converted unique views is the number of visits that resulted in one or more clicks. This is slightly different than the submissions or button clicks number, which shows the total number of clicks.

For example, if a visitor clicks a button, or submits a form three times in one visit, the submissions or button clicks number is three. However, the converted unique views is one.

Increase your conversion rate

Conversion rates vary widely. People might be hesitant to share personal information or sign up for emails, so lower rates aren’t unusual. To try to increase your conversion rate:

• Keep forms short and only ask for essential information.
• Change the button text.
• Experiment with placement.
• Make your content stand out with lightbox mode or promotional pop-ups.

Track conversions over time

To track how your top forms and buttons performed over a specific period:

Identify your top-performing buttons and forms

The details report displays all your forms and buttons in a table, up to 100 rows, showing key performance data for each. If a promotional pop-up appears on multiple pages, it gets its own row in the table for each page, so you can see how it performs in each location.

Tip: Give your forms and buttons unique names for clearer comparisons. If left unnamed, they’ll display as Form or Button.

To compare form and button performance:

Which forms and buttons are counted in the report?

The Form & Button Conversion report tracks engagement with forms and buttons across your site:

Note: If you choose Email Campaigns or Mailchimp as a storage option for your newsletter or form block, discrepancies between the number of submissions and the number of email subscribers may appear.

How does editing a form or button affect my data?

When you rename a form or button, or change the URL where it displays, the panel updates with the new name or URL only after someone interacts with that form or button. From that point on, data displays under the new name.

Changing an attached file doesn't affect a button's analytics. In the Button name column, the file(s) that were attached during the chosen date range appear in parentheses.