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What text displays in social posts

Some social media platforms automatically display text from your site when you post a link. The text that pulls into the post depends on the type of content you're sharing, the social network you're using, and how the link was shared.

We help social networks automatically find the right text to display based on the rules in this guide. However, the social network ultimately controls what appears in the post, not Squarespace.

Note: To learn how images display in social posts, visit Which images display in social posts.

Tips

Here are some rules to follow to ensure your content looks great in the social post.

Sharing links on Facebook

When you post a link from your site to Facebook, here's what usually displays:

  • Page title or navigation title
  • Collection item description or blog post excerpt
  • Your primary domain

Here's what should display on Facebook for different types of site content:

  • Homepage - Page title, page description, primary domain
  • Regular Page - Page title, page description, primary domain
  • Collection page - Page title, primary domain
  • Collection item - Item name, item description or blog post excerpt, and primary domain
  • Cover Page - Navigation title, page description, primary domain

 

Sharing links on Twitter

When you post a link from your site to Twitter, here's what usually displays:

  • Page title
  • Page description  
  • Your primary domain

Here's what should display on Twitter for different types of site content:

  • Homepage - Page title, page description, your primary domain
  • Regular Page Page title, page description, your primary domain
  • Collection page - Page title, page description, your primary domain
  • Collection item - Item name, your primary domain
  • Cover Page - Navigation title, page description, your primary domain

To have more information to display, like product images and prices, enable Twitter Cards.

Sharing links on LinkedIn

When you post a link from your site to LinkedIn, here's what usually displays:

  • Page title or navigation title
  • Your Primary domain

Here's what should display on LinkedIn for different types of site content:

  • Homepage - Homepage's navigation title, your primary domain
  • Regular Page - Page title, your primary domain
  • Collection page - Page title, your primary domain
  • Collection item - Item name, item description, your primary domain
  • Cover Page - Navigation title, page description, your primary domain

Sharing links on Pinterest

To post links to Pinterest, you first need to add Pin It buttons. You and your visitors can only pin blogs, pages, and products that have thumbnail images. The image description isn't pulled automatically from your site. Instead, you write the description on Pinterest. Your site's primary domain always displays. 

Here's what usually displays on Pinterest:

  • Homepage - Your primary domain
  • Regular Page - Your primary domain
  • Blog or Products Page - Your primary domain

To pull more site content into a pin, like product prices, enable Rich Pins and Push content to Pinterest as you publish it.

Troubleshooting

The wrong content is displaying in social posts

In most cases, this is because the social network doesn't have the most updated version of the page. You can read about how to resolve this in The wrong information is showing in social posts.

Error: 429 Response Code

If you see an error message that says Error: 429 Response Code when posting to Pinterest, the page you're sharing doesn't have a thumbnail image and can't be shared.

Pinterest_Text.png 

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What text displays in social posts