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What text displays in social posts

Some social media platforms automatically display text from your site when you post a link. This text gives followers a preview of what they can expect to find on the page. The text that pulls into the post depends on the type of content you're sharing, the social network you're using, and how the link was shared.

We help social networks automatically find text to display based on the rules in this guide. However, the social network ultimately controls what appears in the post, not Squarespace.

Tips

Here are some rules to follow to ensure your content looks great on social networks. Some of this information could also display in Google search results, so adding this information is an overall best practice for your brand.

SEO titles and descriptions

Add SEO titles and SEO descriptions to every page, since they'll probably display in social posts. It helps to make them concise and consistent across every page. Pay attention to how the descriptions begin. Social media platforms have character limits and may only display the first sentence or two.

If there's no SEO title or description, the page title or page description displays instead. To learn more, visit Editing page titles.

SEO site description

In the SEO panel, add add an SEO site description to represent the main idea or purpose of your site or brand.

Collection item names and excerpts

For all collection items like products and blog posts, write their names and the beginning of their descriptions as you'd like them to display in social posts. For blog posts, add descriptive excerpts. 

Images

Understand which image will accompany the the post.

Sharing links on Facebook

Here's what should display on Facebook for different types of site content:

  • Homepage - Homepage title (per the homepage title format), site meta description, primary domain
  • Collection items - Item name, item description or blog post excerpt, and primary domain
  • All other pages - SEO title, SEO description, primary domain

Sharing links on Twitter

Here's what should display on Twitter for different types of site content:

  • Collection items - Item name, your primary domain
  • All other pages - SEO title, SEO description, primary domain

To have more information display, like product images and prices, enable Twitter Cards.

Sharing links on LinkedIn

Here's what should display on LinkedIn for different types of site content:

  • Homepage - Homepage title (per the homepage title format), primary domain
  • Collection items - Item name, item description, primary domain
  • Cover Page - SEO title, SEO description, primary domain
  • All other pages - SEO title, primary domain

Sharing links on Pinterest

To post links to Pinterest, you first need to add Pinterest Save buttons. You and your visitors can only pin blogs, pages, and products that have thumbnail images.

On Pinterest:

  • The primary domain always displays.
  • The description isn't pulled automatically from your site. Instead, the person sharing it writes the description on Pinterest.

To pull more site content into a pin, like product prices, enable Rich Pins and Push content to Pinterest as you publish it.

Troubleshooting

The wrong content is displaying in social posts

In most cases, this is because the social network doesn't have the most updated version of the page. For troubleshooting steps, visit The wrong information is showing in social posts.

Error: 429 Response Code on Pinterest

If you see an error message that says Error: 429 Response Code when posting to Pinterest, the page you're sharing doesn't have a thumbnail image, so it can't be shared. To fix the issue, add a thumbnail to that page or post.

Pinterest_Text.png 

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What text displays in social posts