Using Rich Pins with Squarespace

Enable Rich Pins to include extra information above and below an image when visitors view a Pin.

Rich Pins are Pinterest Pins that include extra information, like blog post text or your product name.

After connecting your Pinterest account to Squarespace, Pins of images from your products and blog posts will automatically be Rich Pins. If you have a Pinterest business account, you may also notice increased distribution of your Rich Pins across Pinterest.

What displays in a Rich Pin

On an individual Pin, Rich Pins of your content display:

• Image
• Blog post title or product name
• Pinterest username, profile picture, and Follow button
• Blog post (first 250 characters)
• URL of the blog post or product 

On a Pinterest board, Rich Pins display:

• Image
• Site title
• Blog post title or product name
• URL of the blog post or product (on hover)

Rich Pins don't display product prices.

Validate a domain for Pinterest

To enable Rich Pins for your site, Pinterest needs to validate your domain. To validate:

1. In your Squarespace site, remove any site-wide passwords or page passwords.
2. Open any blog post or product details page from the site you want to connect.
3. From the browser address bar, copy the URL. Ensure the URL is for a specific post or product, not the collection landing page.
4. Go to Pinterest's Rich Pins Validator.
5. Paste the URL into the Enter a valid URL field and click Validate. A confirmation message appears.
6. Some domains require an extra step. If you're prompted to, check HTML Tags, and then click Apply.

If an error appears or you still can't save a specific product or post after validation, contact Pinterest for more help.

Note: Issues with Pinterest or the Rich Pin validation process fall outside of the scope of Squarespace support. For more help, visit the Pinterest developer documentation or contact Pinterest.

Connect Rich Pins to a Pinterest business account to increase your reach

If you’re using Pinterest as part of your business, you can sign up for a free Pinterest business profile. Business accounts are different than personal accounts, meaning you can have separate accounts for each.

Using Rich Pins as part of a Pinterest business account can help your pins reach a wider audience. If you consistently create Pins from your domain, Pinterest will increase the distribution of your Pins across users’ home feed, search, and related Pins. You can track your reach with Pinterest Analytics, which is available in all Pinterest business accounts.

To learn more about setting up a business account, visit Pinterest’s Help Center.

Next steps

• To encourage visitors to Pin your content, add Pinterest Save buttons and share buttons.
• To measure traffic to your site from Pinterest, use traffic sources analytics.