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Enabling Rich Pins for your site

Rich Pins are Pinterest Pins that include extra information, like the price and your site title. Only product images and blog post images appear as Rich Pins.

To ensure Pins of your content display as Rich Pins, follow this guide to validate your custom domain with Pinterest.

Note: Content saved from your built-in domain automatically displays as Rich Pins.

Before you begin

  • If you have a site-wide password or a page password on the page you're validating, remove it. You can re-add it after your site is validated.
  • You only need to validate one URL, even if you want to enable Rich Pins for multiple pages. 
  • Validating your built-in domain won't validate the custom domain.

Validate a custom domain

If your site has a custom domain, follow these steps to enable Rich Pins:

  1. Visit your site while logged out or in an Incognito window.
  2. Open any blog post or product item page.
  3. From the browser address bar, copy the URL.
Note: Ensure the URL has your custom domain in it (not your built-in domain) and that the URL is for a specific post or product, not the collection landing page.
  1. In a new browser tab, go to Pinterest's Rich Pins Validator. You can also access the Rich Pins Validator under Tools on Pinterest's developer site
  2. Paste the URL into the Enter a valid URL box.
  3. Click Validate. 
  4. A confirmation message will appear.
  5. Some domains require an extra step. If you're prompted to, check HTML Tags, and then click Apply.

You'll receive an email when Pinterest accepts your application, which shows how pins from your site will display. You might see an error if: 

  • The URL you entered is already validated
  • Your site doesn't have Rich Pin data (no products or blog posts)
  • You try to validate a URL with a built-in domain (Rich Pins are enabled automatically for these sites)
Note: Issues with Pinterest or the Rich Pin validation process fall outside of the scope of Squarespace support. For more help, visit the Pinterest developer documentation or contact Pinterest.

What displays in a Rich Pin

This is an example of a product Rich Pin: 


On an individual Pin, Rich Pins of your content display the following information:

  • Blog post title or product name
  • Image
  • Pinterest username - If the site is verified by a Pinterest account, this Pinterest username will display. Otherwise, this will say Sold by Squarespace or Posted by Squarespace.
  • Price (for products only)
  • Site title
  • Visit link to the product or blog post

On a Pinterest board, Rich Pins display the following:

  • Blog post title or product name
  • Image
  • Image caption (if there's no caption, the filename displays)
  • Title of the blog post or product
  • Saved from URL
  • Site title

Next steps

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Enabling Rich Pins for your site