Why your business verification request was rejected, and how to fix the issue.

These are the most common reasons why business verification requests are rejected.

You can send SMS campaigns in the United States if your site is set to English. We're releasing this feature in waves. If you don't see this option, the experience isn't available for your site yet.

Issues with your business information, sample message, and proof of opt-in

If your request is rejected for any of these reasons, update your submission details and resubmit within 7 days. You can still try again after 7 days, but it’ll be considered a new request and review can take up to a week.

• Your business couldn’t be verified
• Your authorized representative doesn’t appear to be connected to your business
• The information you gave throughout the form is inconsistent or incomplete
• You included a shortened or insecure link in your sample message
• Your opt-in doesn’t meet the requirements
• Your SMS terms are inaccessible or unclear

Your business couldn’t be verified

Why it happens:

• Your website isn’t live.
• Your website is password protected.
• Your website content doesn’t reflect the business you described on the verification form.
• The business contact or address fields are incompatible, incomplete, or have placeholder text.
• The contact information you gave was for a parent company, not the end business your visitors interact with.

How to fix it:

• Ensure your site is live and published and so reviewers can see your content.
• Include business information that matches the site you link to. If your business has a parent company, describe the business customers interact with.
• Complete every field in the form.

Your authorized representative doesn’t appear to be connected to your business

Why it happens:

• The contact email address doesn’t appear to be associated with your business.

How to fix it:

• Include a contact who is reachable at an email address associated with your business. This could be an email address that uses your custom domain, one that includes your business name (for example, yourbusiness@gmail.com), or one listed on your site as an official contact.

The information you gave throughout the form is inconsistent or incomplete

Why it happens:

• The business name on your website doesn’t match what you said on the verification form.
• Your sample message doesn’t align with your use case.

How to fix it:

• Ensure all form fields describe and link to the same business.

You included a shortened or insecure link in your sample message

Why it happens:

• Your sample message includes a link shortened with a public URL shortener.
• Your sample message uses an insecure link with the http:// prefix instead of https://

How to fix it:

• Include full links in your sample message that start with the secure https:// prefix.

Your opt-in doesn’t meet the requirements

Why it happens:

• The link you gave isn’t accessible or goes to the wrong place.
• Your opt-in statement is unclear.
• Your opt-in statement says that messages may come from third-parties.
• Your opt-in checkbox is checked by default.
• You get verbal consent for SMS marketing, but you didn’t include a verbal consent script.
• Your site prevents visitors from accessing your content or completing checkout until they opt in.

How to fix it:

• Collect phone numbers with a form block and add the marketing opt-in checkbox. The form block opt-in statement already meets requirements.
• Link to a public page, and put the form block somewhere visitors can access.
• If you get verbal consent, provide a script.

Your SMS terms are inaccessible or unclear

Why it happens:

• The pages you linked to aren’t accessible.
• Your terms of service or privacy policy have boilerplate or filler text.
• Your policies don’t mention SMS marketing or the collection of phone numbers.

How to fix it:

• Put your policies on public pages.
• Ensure your policies mention the collection of phone numbers and SMS marketing.
• Add links to these pages in your website footer.

Issues with your content, use case, or business type

You can’t resubmit a request rejected for these reasons. If you think your content was misunderstood, you can appeal the decision, and our support team who can make a case to our service providers on your behalf.

• Your content or business isn’t allowed on SMS carrier networks
• Your content is considered spam, fraud, or phishing

Your content or business isn’t allowed on SMS carrier networks

Carrier networks don’t allow certain businesses to send SMS marketing. If our service providers place your business in one of these categories, they’ll reject the request. If you believe your content was misunderstood, you can appeal the decision.

• Alcohol
• CBD
• Credit repair
• Cryptocurrency
• Debt reduction or consolidation
• Federally illegal substances, including Marijuana
• Firearms
• Gambling
• Hate
• High-risk investment
• Loan marketing
• Sex
• Stock alerts
• Sweepstakes and contests
• Third-party debt collection
• Third-party lead generation
• Tobacco and vape

Your content is considered spam, fraud, or phishing

If our service providers connect your business to a known spam, fraud, or phishing campaign, they’ll reject the request. If you believe your content was misunderstood, you can appeal the decision.

Fix and resubmit your request within 7 days

To resubmit your request:

1. Go to the SMS panel.
2. Click Edit and resubmit.
3. Complete the form with corrected information. You can follow these tips as you go.
4. Wait for a decision.

Appeal your business verification decision

If you were rejected because of issues with your business information, sample message, or proof of opt-in, you can resubmit your verification request on your own. If you were rejected because of your website content, use case, or business type and believe your content was misunderstood, you can request an appeal through Squarespace Support who can attempt to make a case on your behalf to our service providers.

My business is legal in my state. Why can’t I send SMS campaigns?

Telecommunications carriers use a single policy that follows federal law, regardless of what’s legal at the state level.

How many times can I resubmit my business verification request?

There’s no limit on resubmissions, but each rejection starts a new 7-day window. If you miss the window, the submission expires and you'll need to start over with a new submission, which goes through the standard review rather than getting priority in the queue.

Does it cost money to resubmit my business verification request?

No. It’s free to resubmit your request.

Can I send SMS campaigns while waiting for a decision?

No. You can’t send SMS campaigns until your business verification request is approved.